Lifecycle Marketing Lead

Faire•San Francisco, CA

1d•$148,000 - $203,500•Hybrid

About The Position

We are looking for a data-driven email expert to join Faire's Growth Marketing team. As a Senior Lifecycle Marketing Manager, you'll be responsible for ideating, executing, and optimizing scaled lifecycle journeys to drive engagement and conversion. You'll collaborate closely with cross-functional partners across Design, Analytics, and Product to turn customer data into effective and dynamic email campaigns at scale. The ideal candidate has worked in an experimentation-driven environment, has a track record of using AI tools to automate team workflows, accelerate creative testing, and launch new channel experiments with minimal engineering or analytics support, and stays ahead of the curve with the latest digital marketing trends.

Requirements

4+ years hands-on experience managing lifecycle campaigns optimized for down-funnel metrics (conversion, revenue, retention)
Analytical with structured problem-solving. Comfortable drawing conclusions from large data sets and translating them into clear recommendations
Strong A/B testing knowledge: hypothesis design, audience segmentation, holdout structure, and result interpretation
Hands-on experience with CRM/marketing automation platforms (Braze, Iterable, Mailchimp, Salesforce Marketing Cloud, or similar)
Strong cross-functional collaboration skills, especially with Product, Analytics, Engineering, and Design
Demonstrated track record of using AI tools to automate workflows, accelerate creative testing, and launch new channel experiments with minimal eng or analytics support
Strong organization skills, attention to detail, and a passion for optimizing processes
Excellent written and oral communication. Can explain complex CRM strategy and measurement concepts to non-technical stakeholders
Bias for action and comfort operating in ambiguity, with the agility to balance multiple priorities

Nice To Haves

Experience across both B2C and B2B email marketing strategies is a strong plus
Experience across a two-sided marketplace or e-commerce is a strong plus
Experience with personalization models or dynamic content at scale is a plus
Experience with Excel & SQL is a plus

Responsibilities

Own the end-to-end lifecycle strategy for a defined area of the retailer journey, translating business goals into audience plans, messaging frameworks, and test-and-learn experiments.
Develop and launch automated email, push, SMS, and in-app workflows based on retailer behavior, lifecycle stage, and intent signals.
Work cross functionally alongside Product, Data, and Design to ensure CRM marketing strategies align with broader business objectives.
Partner with Analytics to understand campaign performance and generate data-based hypothesis to inform new experimentation opportunities.
Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization.
Partner with the Growth Platform team to integrate models, dynamic content, and AI decisioning into lifecycle journeys, moving the team away from one-size-fits-all toward retailer-specific experiences.
Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels.