Lifecycle Marketing Lead

Nagish•New York, NY

About The Position

As a Lifecycle Marketing Lead at Nagish, you’ll build users' engagement journey and the system that turns first-time users into people who can't imagine going back. This is a key role, reporting directly to the VP of Growth. You will design the communication infrastructure that connects a profoundly underserved community to a product they depend on. This is not a retention problem; it is the most meaningful lifecycle challenge we know of, and we are looking for someone who sees it that way.

Requirements

5+ years in lifecycle, CRM, or retention marketing at least some of it in a mobile-first environment.
Hands-on experience with push notifications, in-app messaging, email, and SMS in a single integrated stack (Braze, Iterable, Customer.io, or comparable).
Ability to design and interpret A/B tests without leaning on a data scientist to run them.
Experience with attribution tools (AppsFlyer, Adjust, or equivalent) and a real understanding of how attribution quality affects campaign decisions.
Fluency with AI tools, not aspirational. Demonstrated. You use them every day and can show what that looks like.

Responsibilities

Build and iterate lifecycle flows that actually move the activation metric and the retention metric.
Write the copy yourself. You are close enough to the message to know when it's right.
Use AI to move faster. Draft variants, A/B test workflows, synthesize user feedback, automate the mechanical parts of ops so your thinking time goes to the hard problems.
Partner with data to build the segmentation that makes personalization real.
Instrument everything. If you can't measure it, you don't ship it.
Work with engineering and product to make sure every touchpoint is tracked, every test has a hypothesis, and every result has a takeaway.