Lifecycle Marketing Contractor (Acquisition + Retention) - North America

Anatta Design•Charleston, SC

6d•$60 - $75•Remote

About The Position

We're looking for a Lifecycle Marketing Contractor to own and optimize the full customer journey for our Shopify-based e-commerce business, from paid acquisition through retention and re-engagement. This engagement sits at the intersection of performance marketing, CRM, and lifecycle strategy, with a focus on driving efficient growth and increasing customer lifetime value within the Shopify ecosystem. This is a hands-on, execution-heavy contract role for someone who can move quickly, build and ship flows independently, and turn data into action without heavy oversight.

Requirements

3–6+ years of experience in lifecycle, growth, or performance marketing for e-commerce brands
Direct, hands-on experience operating Shopify (or Shopify Plus) stores — comfortable navigating the admin, working with collections, discounts, customer segments, and basic theme/checkout settings
Strong hands-on experience with Meta Ads Manager (including catalog/DPA setup)
Strong hands-on experience with Google Ads Manager (Search, Shopping, PMax)
Strong hands-on experience with Klaviyo email + SMS, deeply integrated with Shopify
Proven track record managing both acquisition campaigns and retention/lifecycle programs for DTC e-commerce brands
Experience building segmentation strategies and automated flows that drive measurable CLTV gains
Strong analytical mindset — comfortable working with cohort data, attribution nuance, and funnel diagnostics
Self-directed and able to operate as an embedded contractor: scoping work, prioritizing, and shipping

Nice To Haves

Experience with subscription apps on Shopify (Recharge, Skio, Stay, Loop)
Experience with SMS platforms beyond Klaviyo (Postscript, Attentive)
Familiarity with reviews/UGC tools (Yotpo, Okendo, Junip), loyalty (Smile, LoyaltyLion), and CRO tools (Triple Whale, Northbeam, Polar Analytics)
Experience with A/B testing frameworks and post-iOS attribution approaches
Light Liquid / HTML / Shopify theme comfort
Experience scaling DTC brands through key inflection points ($1M → $10M+ ARR)

Responsibilities

Own and optimize paid acquisition strategy across key channels
Manage and execute campaigns within Meta Ads Manager (primary focus) and Google Ads Manager (including Performance Max and Shopping campaigns)
Build and test conversion-focused funnels tied to Shopify product and collection pages
Coordinate with Shopify product feeds, dynamic product ads, and catalog setup
Analyze campaign performance and optimize toward CPA / CAC efficiency, conversion rate (PDP, cart, checkout), and customer quality (LTV, AOV, repeat rate)
Partner with internal teams on landing pages, product pages, and offers — including Shopify theme edits, app-based landing builders (e.g., Shogun, Replo), and on-site messaging
Identify opportunities to scale high-performing products, audiences, and channels
Own lifecycle strategy across email and SMS channels for the Shopify store
Build, manage, and optimize flows in Klaviyo (required) — including deep integration with Shopify customer, order, and product events
Develop and refine core e-commerce lifecycle flows, including Welcome / browse-abandon onboarding, Abandoned cart / abandoned checkout, Post-purchase (thank-you, cross-sell, review request), Replenishment / subscription reorder reminders, Winback / lapsed-customer re-engagement, and VIP / loyalty tier flows
Build segmentation strategies using Shopify + Klaviyo data: Purchase behavior, RFM, product affinity, Cohort and lifecycle stage, Geographic, channel, and acquisition-source signals
Continuously test messaging, creative, send time, and channel mix to improve retention, repeat purchase rate, and CLTV
Monitor and report on performance across the full funnel: acquisition → conversion → retention
Pull and interpret data from Shopify Analytics, Klaviyo, GA4, and ad platforms
Identify drop-offs and friction points across product, cart, and checkout
Translate data into prioritized experiments (creative, offers, flow logic, segmentation)
Improve attribution clarity across paid and owned channels