Senior Manager Retention & Lifecycle Marketing

Onnit•Austin, TX

3d•Hybrid

About The Position

The Senior Manager, Retention & Lifecycle Marketing, reporting to the Director of eCommerce, builds the most ambitious subscription and loyalty program in the supplement category. Subscription and loyalty are not repeat purchase mechanics, they are how Onnit recognizes the people who live this brand, train every day, take the work seriously, and choose us as part of how they show up. The mission is to turn customers into members, members into community, and community into a moat no competitor can copy. This role lives at the intersection of brand and revenue. Subscriber take-up, churn, and LTV all matter. They are the consequence of doing the deeper work right.

Requirements

4 to 6 years in retention, lifecycle, CRM, subscription, or community marketing
At least 3 years at a digitally native DTC brand with a meaningful subscription business
Hands-on operator in Klaviyo (flows, segmentation, deliverability, attribution)
Direct experience with subscription platforms (Ordergroove, Recharge, Skio, or similar)
Track record of measurable subscriber retention or LTV improvement, with the cohort data to prove it
Builds flows, writes briefs, and segments audiences without handing it off
Reads cohort retention and churn curves with confidence
Designs milestone, gifting, and tier economics that hold up to unit-economic scrutiny
Translates brand voice into lifecycle without losing either
Communicates retention performance in numbers when it counts and stories when it matters
Spends time inside the community, the ambassador program, and the customer service inbox before recommending anything large

Nice To Haves

Loyalty program build or operation experience (RIVO, Smile, Yotpo, or similar) is a plus

Responsibilities

Subscription program performance, including take-up rate, churn, MRR, and 12-month subscriber LTV reported weekly
Lifecycle email and SMS via Klaviyo, end to end
Onnit Tribe loyalty program execution, in partnership with the platform team, on track for Q3 soft launch
Cancel flow, retention offers, win-back, and reactivation programs, with regular diagnostic of what is and isn't working
Subscriber unboxing, milestone moments, and the rituals that make membership feel earned
The connection point between brand, community, ambassadors, and the people who buy
Cross-functional partnership with paid, brand, creative, customer service, and finance