Lifecycle Marketing Manager, Retention

Grow Therapy • New York, NY

17h • Hybrid

About The Position

Grow Therapy is seeking a technically strong, operationally excellent Lifecycle Manager to own the strategy and execution of their retention program. This role is crucial for Grow Therapy's ability to improve retention metrics at scale. The position involves working closely with the Lifecycle Lead, who sets the strategic direction, and taking ownership of the program roadmap, technical buildout, and day-to-day execution.

Requirements

• 4–6 years of experience in lifecycle, retention, or marketing automation - with at least 2 years owning a channel or program end-to-end.
• Deeply comfortable in enterprise lifecycle platforms - Braze or Iterable experience strongly preferred; Customer.io also relevant.
• Navigated a platform migration or major technical transition before.
• Operationally excellent: build process, document everything, and don't let things fall through the cracks.
• Technical enough to build complex journeys, understand data architecture, and work fluently with Eng - without being an engineer yourself.

Responsibilities

• Own the retention program roadmap, translating strategic direction into a prioritized, sequenced plan with clear milestones.
• Drive concurrent retention initiatives across customer touch points, such as email, push, in-app, SMS, and direct mail, with minimal oversight.
• Establish and maintain a repeatable experimentation cadence tied directly to Lifecycle OKRs.
• Surface insights and communicate impact and opportunities to stakeholders clearly and proactively.
• Own technical buildout and maintenance of lifecycle programs in enterprise ESP platforms - including complex journeys, API-triggered sends, segmentation, personalization, and A/B testing.
• Lead significant work streams during platform migrations and infrastructure projects, including journey rebuilds and QA.
• Own HTML email builds, template management, and platform documentation.
• Identify and resolve technical bottlenecks independently and with technical stakeholders.
• Serve as the primary lifecycle point of contact for Product, Growth, Creative, Data, and Eng on retention initiatives.
• Manage stakeholders, timelines, feedback loops, and launch readiness across teams.

Benefits

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed