Manager, Lifecycle & Retention

ShopMy

About The Position

As ShopMy's inaugural Lifecycle & Retention Marketing hire, this role is pivotal in managing the entire user journey, encompassing onboarding, engagement, and loyalty across their three-sided marketplace, which includes Brands, Creators, and Shoppers. The primary objective is to enhance long-term user value, increase Lifetime Value (LTV), and minimize churn. The successful candidate will be responsible for identifying and developing automated, segmented campaigns across various channels such as email, in-app notifications, and push notifications, ensuring timely and relevant communication. Reporting directly to the Head of Marketing, this position offers significant impact and visibility, providing an opportunity to establish and launch this function from the ground up while collaborating extensively with product, engineering, design, education, and sales teams to propel the company forward.

Requirements

3–6 years in lifecycle, CRM, or retention marketing roles, ideally in a high-growth tech startup or Marketplace / SaaS environment
Hands-on experience with email lifecycle tools (e.g., Braze, Iterable, Klaviyo, Customer.io, etc)
Proficiency in leveraging data and analytics to inform product decisions and track performance metrics
Excellent cross-functional skills, with a history of working closely with engineering, design, and other teams to achieve product success.
Highly organized, detail-oriented, and capable of prioritizing in a fast-paced environment.

Responsibilities

Own end-to-end lifecycle strategy, mapping key moments and designing campaigns to activate, retain, and re-engage users
Partner with product, engineering, design, education, customer success, and sales to define user segments and trigger-based journeys
Ideate and execute multi-channel campaigns with a test-and-learn mindset
Build and manage automated email flows: onboarding, feature adoption, winback, upsell, referral, etc.
Establish metrics and KPIs including improvements to activation rate and upsell revenue, continuously monitor performance, and make data-informed adjustments to achieve business outcomes