Remote - Senior Manager, Lifecycle Marketing (Retention Focus)

The Credit Pros

8h • $110,000 - $135,000 • Remote

About The Position

We are hiring a Senior Manager, Lifecycle Marketing to own retention and customer lifetime value end-to-end.
This is not a traditional lifecycle role. You are not joining a team—you are the function.
We’re looking for a forward-deployed operator: someone who takes fragmented systems, imposes structure, and drives measurable outcomes. You will own everything post-enrollment—from onboarding through churn prevention, winback, and monetization—and will be accountable for improving retention and LTV.
If your instinct is to ask “what’s the fastest way to move this number?” rather than “is this in my scope?”, this role is for you.
Why This Role Exists
We serve 45,000+ active customers in a subscription-based credit repair business. Our biggest growth lever is retention—but ownership today is fragmented across multiple teams and vendors.
Key opportunities:
Significant drop-offs across the retention curve (especially early lifecycle and Month 3–4)
600K+ former customers available for winback (currently untapped)
Lapsed third-party monetization program ($600K+/year historically)
New product (CARE) launching with lifecycle ownership required
Proprietary real-time credit data layer enabling event-triggered messaging
This role consolidates ownership under a single accountable leader.

Requirements

• 7+ years in lifecycle, retention, or CRM marketing in B2C subscription businesses
• Proven experience managing high-volume email/SMS programs (5M–10M+ sends/month)
• Hands-on expertise with ESPs (Customer.io, Braze, Iterable, Klaviyo, etc.)
• Experience owning lifecycle as a single operator, not just part of a team
• Strong analytical skills—you pull and act on your own data
• Demonstrated success reducing early-stage churn (first 90–120 days)

Nice To Haves

• Experience in fintech, financial services, health, telecom, or similar industries
• Experience with event-triggered messaging (not just time-based drips)
• Winback/reactivation experience with large datasets (100K+ users)
• Strong writing ability (or effective use of AI tools for content creation)

Responsibilities

• Retention & Lifecycle Strategy
• End-to-end lifecycle across email, SMS, and customer education
• Day 0 onboarding and expectation setting
• Early churn prevention (Day 7, Day 14)
• Mid-lifecycle churn intervention (especially Months 3–4)
• Continuous optimization of retention and LTV
• Execution (Hands-On)
• Build and manage flows in Customer.io
• Write customer-facing copy and educational content
• Design and launch triggered journeys based on behavior and real-time data
• Troubleshoot and fix issues without relying on a large team
• Deliverability
• Own sender reputation, IP warming, and domain health
• Manage vendor relationships (e.g., Inbox Army)
• Maintain list hygiene, bounce rates, and spam compliance
• Revenue Expansion
• Launch and scale winback campaigns (600K+ database)
• Rebuild third-party offer monetization program
• Own lifecycle for new CARE subscription product
• Data & Reporting
• Define lifecycle KPIs (retention, LTV, recovery rates)
• Build reporting cadence with BI (ThoughtSpot/Snowflake)
• Analyze cohort performance and identify intervention points

Benefits

• Base Salary: $110,000–$135,000/year
• Bonus: 10% bonus on base depending on performance
• Health insurance: 75% company contribution & 25% employee contribution.
• Paid Time Off: 32 days paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees