Director, North America Brand Marketing

Hourglass Cosmetics•West Hollywood, CA

1d•Hybrid

About The Position

The Director, North America Brand Marketing is a senior brand and business leader responsible for some of the most visible and commercially critical categories within North America. This role leads the development and execution of category strategy, driving both brand desirability and commercial performance. This individual will translate global brand vision into a cohesive North America strategy — defining priorities, shaping launches, and ensuring consistent luxury brand expression across all channels. The role requires strong cross-functional leadership, partnering closely with Global Marketing, Creative, Trade, Sales, and Channel teams to deliver focused, culturally relevant brand moments and high-impact go-to-market activations.

Requirements

Minimum 8 years of experience in brand marketing, preferably within prestige or luxury beauty.
Strong strategic thinking with the ability to translate insights into actionable plans.
Proven experience leading cross-functional teams and driving integrated marketing initiatives.
Deep understanding of North America market dynamics, including retail and consumer behavior.
Ability to execute with excellence while managing complex launch pipelines and marketing calendars.
Strong communication and leadership skills, with the ability to influence across functions.
Highly organized with the ability to manage multiple priorities in a fast-paced environment.
Must be able to work from Corporate Office at least 60% of the time.

Nice To Haves

STRATEGIC and commercially driven thinker.
Extremely ORGANIZED: You're not overwhelmed by the thought of tackling multiple tasks at a time.
DETAIL ORIENTED: You appreciate the importance of having detailed and precise information.
RESULTS-ORIENTED with strong analytical capabilities.
Strong COMMUNICATOR: You are a people person and collaborate well with others.

Responsibilities

Lead end-to-end activations in North America for ongoing projects and Complexion, Gifting, and Holiday categories.
Define priorities, category roadmaps, and growth drivers across product and channel to achieve annual brand goals.
Develop and manage the North America marketing calendar, ensuring alignment to strategic objectives and key commercial moments.
Translate global strategy into market-relevant plans that reflect North America consumer and retail dynamics.
Drive end-to-end go-to-market for launches, including defining objectives, hero focus, and success metrics.
Ensure consistent and elevated luxury brand expression across all consumer touchpoints.
Partner cross-functionally with Global Marketing, Creative, Trade Marketing, Sales, PR/Communications, DTC, Visual Merchandising, and Events to align and execute integrated plans.
Provide clear strategic direction to channel teams, enabling tailored activations that align to overall brand and business goals.
Monitor and drive category performance, including sales, SKU productivity, and brand health metrics.
Identify opportunities to strengthen category performance and evolve strategies based on insights and results.