Director, STANLEY Brand Commercialization, North America

Stanley Black & Decker • Towson, MD

1d • Hybrid

About The Position

The Director, STANLEY Brand Commercialization, North America is a strategic leader responsible for driving execution of category management strategies and building robust commercial partnerships to accelerate STANLEY’s distribution expansion. This role manages a team of category analysts and is accountable for collaborating with channel and sales partners to develop and execute channel and go-to-market (GTM) strategies that align with key category priorities, ensuring STANLEY’s brand and product portfolio achieve maximum impact across core North American channels.

Requirements

• At least 10 years of experience growing a portfolio and developing product/category marketing agendas into sustainable growth engines.
• Strong understanding of digital and traditional marketing channels, emerging trends, and customer insights.
• Background in innovation strategy, new product development, and product lifecycle management.
• Demonstrated success in category management, channel strategy development, and commercial partnership building within North America, ideally in consumer durables or manufactured products.
• Proven ability to drive distribution expansion and commercial growth through strategic channel and sales partnerships.
• Multi-channel expertise (Retail, Commercial, Distribution) with strong commercial acumen, data-driven decision-making, and end-user centricity.
• Travel domestically as needed.

Nice To Haves

• MBA preferred.

Responsibilities

• Partnering with channel and sales teams to translate global STANLEY brand and category strategies into targeted channel initiatives for North America.
• Leading cross-functional teams to achieve business objectives such as market growth, distribution expansion, and sales/profit targets.
• Direct line of connectivity across core Retail, Commercial, and Distribution channels in the region.
• Partner with channel and sales teams to develop and execute regional category management strategies and GTM, prioritizing key product categories to maximize growth and market share that expand STANLEY’s distribution footprint and drive commercial success.
• Drive adoption and execution of focused trade and commercial partnership plans to accelerate category growth within targeted channels.
• Collaborate with channel to drive demand generation activities and initiatives.
• Build strong sell-in messaging to drive strategic relationships with key channel partners, distributors, and retail accounts to unlock new growth opportunities and enhance STANLEY’s market presence.
• Collaborate with channel partners to co-develop business plans, joint marketing initiatives, and sales programs that align with category priorities and deliver mutual value.
• Ensure seamless integration of STANLEY’s brand and product strategies within partner organizations, fostering alignment and accountability for shared objectives.
• Lead product lifecycle management initiatives for good/sku, bad sku to improve overall health of portfolios and categories.
• Lead SKU rationalization initiatives to reduce complexity in operations and commercialization.
• Work closely with regions and cross functional stakeholders to ensure adherence to NOD process driving timely, effective execution ensuring smooth SKU In/Out transitions and minimizing E&O exposure.
• Partnership with commercial and channel teams to ensure sales and growth targets are met through effective category and channel management.
• Manage MOS (Monthly Operating System) coordinating MBR, QBR, PRB rhythms to drive business performance and accountability for in-market execution and results, reporting progress to senior leadership.
• Continuously analyze performance metrics to inform strategic decisions and drive continuous improvement.

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Director