Marketing Manager North America
About The Position
Drive brand visibility, credibility, and commercial impact in our most strategic growth market - ensuring Robin Radar’s cutting-edge technology stands out across the US defense and aviation landscapes! As a Marketing Manager - US, you will be a commercial growth partner to our US business, driving sales growth through strong positioning, effective sales enablement, and structured market engagement. Your primary focus will be the Defense & Security sector, with a secondary focus on Avian radar, all while coordinating closely with our global marketing team in the Netherlands. This is a versatile, high-impact role designed for a strategic thinker who can adapt global excellence to local market expectations. This role reports to the Head of Marketing.
Requirements
- 5-10+ years of B2B marketing experience, with a strong preference for backgrounds in defense, aerospace, robotics, or deep tech.
- Commercially driven and strategically minded with strong writing and positioning capabilities.
- Proven experience supporting field sales teams and a deep understanding of the US defense procurement environment.
- Comfortable operating autonomously in a scaling environment and effectively navigating a matrix organization.
- Ability to build strong relationships with internal global teams and external partners, including PR agencies, event partners, and industry associations.
- Located in the US with the ability to travel for business up to 25% of the time, working the remainder from an office or remotely.
Responsibilities
- Adapt global messaging for the US defense procurement environment and support high-value bids to ensure alignment between buyer expectations and global positioning.
- Strengthen our reputation within the US defense ecosystem by contributing to thought leadership and supporting PR activities in coordination with global communications.
- Lead US participation in key trade shows and conferences, ensuring events generate significant commercial impact through targeted pre-event messaging and structured follow-up.
- Guide US-targeted digital positioning and provide structured feedback to global digital teams to ensure campaigns align with commercial objectives.
- Monitor US defense and aviation developments, track evolving buyer expectations, and translate these market signals into actionable input for global teams.
- Dedicate focused effort (approx. 20%) to adapting messaging for US airports and wind energy customers while maintaining clear differentiation from defense positioning.
- Identify material gaps and coordinate development with global teams to ensure the US sales team has the tools they need to succeed.
Benefits
- Working for a Great Place to Work® certified company
- The ability to directly contribute to and impact one of North America’s most pressing security challenges
- Opportunities to develop your skills even further through training and certifications
- A front row seat into the exciting and underserved CUAS market
- Flexibility to be at the top of your game
- Flexible hours
- Hybrid work environment
- High-quality laptop, monitor, work phone, noise-canceling headphones, and any other equipment necessary for your role
- An international team of 30+ nationalities, full of high-performance colleagues you can exchange experiences with and learn from
- Social events and Friday drinks
- 401K with a 4% employer contribution
- Top-notch insurance
- Generous vacation plan with federal holidays
- Yearly performance bonus
- Paid time off (“PTO”) balance of 27 days per calendar year
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
