Lifecycle Marketing Automation Manager

Komodo Health

3d • Hybrid

About The Position

Komodo Health transforms complex data into actionable insights for the Life Sciences industry. This role sits at the intersection of Marketing and Revenue Operations, partnering with RevOps — the technical backbone — and Paid Media to ensure low friction in the lead transition process. The mission is to command the Middle Funnel: designing sophisticated, AI-driven automation and content logic that converts high-intent prospects into qualified meetings. As the architect of predictable revenue, this role is responsible for driving exponential pipeline growth across the biopharma landscape.
Looking back on your first 12 months at Komodo Health, you will have accomplished…
Accelerated Pipeline Velocity: Achieved step-change improvements in MQL-to-SQL Conversion Rates through optimized engagement architecture.
SDR Unification: Established Marketing as the greatest partner to the SDR team, consistently opening doors at target accounts.
Funnel Integrity: Successfully implemented and scaled 'Always-On' nurture tracks and 'Recycle' programs that proactively sealed funnel leaks and maximized prospect yield.

Requirements

• 5+ years working in Demand Generation, Lifecycle Marketing, or Marketing Operations with a demonstrable focus on high-volume, automated campaign execution.
• Deep expertise in HubSpot — Workflows, Sequences, and Lists — and its synchronization with Salesforce is mandatory.
• Proven early adopter who can strategically prompt AI agents to produce professional, B2B-ready copy that elevates brand trust.
• Direct familiarity with the biopharma landscape — Commercial vs. Clinical, Therapeutic Areas — essential for credible and targeted messaging.
• Ability to interpret complex BI dashboards and translate insights into immediate, tactical decisions, with an understanding of the underlying data architecture.

Nice To Haves

• Hands-on experience with 6sense or advanced intent data platforms.

Responsibilities

• Spearhead the design and management of complex, automated lifecycle journeys tailored for critical Life Sciences segments, including Emerging Biopharma, Large BioPharma, and Medical Affairs.
• Act as a primary builder and operator for AI Marketing Agents, generating personalized, high-quality email copy that reinforces brand voice and scientific credibility.
• Own and optimize the marketing-led steps within all SDR cadences, deploying templates and triggers that ensure Speed to Lead and SLA workflows optimized for sub-minute contact times.
• Execute rigorous analysis of conversion rates across every stage of the Golden Path — from MQL through to Meeting Booked.
• Partner with RevOps to ensure flawless attribution and high-visibility reporting in executive dashboards.
• Manage qualification criteria for signals sent to SDRs and Sales to optimize toward qualified pipeline.
• Serve as the Email channel owner, covering end-to-end execution, audience management, deliverability, compliance, and coordination of the email calendar.

Benefits

• comprehensive health, dental, and vision insurance
• flexible time off and holidays
• 401(k) with company match
• disability insurance and life insurance
• leaves of absence in accordance with applicable state and local laws and regulations and company policy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed