Lifecycle & Customer Marketing Manager

Breezeway • Atlanta, GA

12d • Remote

About The Position

Breezeway is hiring a Lifecycle & Customer Marketing Manager to own prospect engagement across the pre-sale journey and messaging, content, and campaign builds for post-sale customer journeys. The role builds programs that turn leads into pipeline, new customers into active users, and active users into long-term advocates. The manager owns pre-sale experiences end to end and develops post-sale programs against journey experiences, audiences, triggers, and timing defined by the Senior Customer Operations Lead and Customer Operations. The role reports to the VP of Marketing and partners with Customer Operations, Demand Gen, Product Marketing, Sales, and Customer Success.

This is a hands-on, high-ownership position on a lean, execution-oriented team. Breezeway is a remote-first company and describes its work as operating at the intersection of AI and hospitality. The company currently hires in the United States and Spain, with U.S. hiring limited to the states listed in the posting.

Requirements

• At least 5 years of experience in lifecycle, email, CRM, or customer marketing, including at least 3 years at a SaaS company.
• A track record of lifecycle programs that moved a revenue metric such as pipeline, conversion, activation, retention, or expansion, with measurable results.
• Deep hands-on expertise in a marketing automation platform such as HubSpot, Marketo, Braze, Customer.io, or similar; able to build journeys directly.
• Strong command of segmentation, lead scoring, lifecycle stages, and CRM data hygiene.
• Experience using product usage data to trigger and personalize campaigns.
• A rigorous testing mindset and comfort with analytics, including building reports, reading cohorts, and explaining results.
• Strong, concise writing skills and ability to draft copy that converts.
• Cross-functional credibility with Sales, Customer Success, and Product, including the ability to align teams on handoffs and hold them accountable.
• Comfort with ambiguity in a fast-moving, growth-stage environment.
• Early adoption of AI tools and interest in using them to scale personalization, content, and testing.
• Experience with in-app messaging or product-led growth tools such as Appcues, Pendo, or Intercom.

Nice To Haves

• Experience at a SaaS company serving short-term rental, property management, or vacation rental operators.
• Experience marketing to SMB and independent operators, rather than only enterprise buyers.
• Familiarity with account-based or signal-based programs combining marketing and sales outreach.
• Experience running customer advocacy, referral, or review programs.
• Working knowledge of SQL or BI tools such as Metabase, Looker, or Tableau.

Responsibilities

• Map, build, and optimize the pre-sale journey from new lead to MQL, SQL, and opportunity, including recycling closed-lost and stalled opportunities back into the pipeline.
• Use Demand Gen-owned lead scoring, lifecycle stages, and handoff rules to trigger and personalize nurture, and provide engagement insights to improve the model.
• Write and build onboarding, adoption, expansion, and renewal programs using HubSpot email and agents and Appcues, following audiences, triggers, and timing defined by Customer Operations.
• Partner with Product Marketing to communicate feature releases and launches to existing customers to drive adoption and applicable upsell opportunities.
• Run A/B and multivariate tests on subject lines, content, creative, and channels, and co-design journey-logic tests with Customer Operations.
• Own pre-sale funnel reporting and program-influenced pipeline, and jointly own post-sale program success metrics with Customer Operations.
• Own customer marketing motions, including advocacy, reviews, newsletters, and product update communications.
• Use AI to automate and personalize campaigns for target audiences.
• Maintain email deliverability, list hygiene, preference centers, and compliance with CAN-SPAM, GDPR, and CASL.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed