Lifecycle & Customer Marketing Manager

Breezeway • Atlanta, GA

11d • Remote

About The Position

Breezeway is hiring a Lifecycle & Customer Marketing Manager to own engagement programs across the prospect and customer journey. The role builds programs that turn leads into pipeline, new customers into active users, and active users into long-term advocates. It owns the pre-sale journey end to end and, after sale, owns messaging, content, and program implementation against journey experiences set by the Senior Customer Operations Lead.

The role reports to the VP of Marketing and partners closely with Customer Operations, Demand Gen, Product Marketing, Sales, and Customer Success. It is a hands-on, high-ownership position on a lean, high-output team at a remote-first company working at the intersection of AI and hospitality property operations.

Requirements

• At least 5 years of experience in lifecycle, email, CRM, or customer marketing, including at least 3 years at a SaaS company.
• Demonstrated lifecycle programs that moved a revenue metric such as pipeline, conversion, activation, retention, or expansion, with measurable results.
• Hands-on expertise in a marketing automation platform such as HubSpot, Marketo, Braze, Customer.io, or similar; able to build journeys directly.
• Strong command of segmentation, lead scoring, lifecycle stages, and CRM data hygiene.
• Experience using product usage data to trigger and personalize campaigns.
• Strong testing mindset and analytical skills, including the ability to build reports, analyze cohorts, and explain results.
• Strong, concise writing and the ability to draft conversion-focused copy.
• Cross-functional credibility with Sales, Customer Success, and Product, including the ability to align teams on handoffs and accountability.
• Comfort with ambiguity in a fast-moving, growth-stage environment.
• Early adoption of AI tools and interest in using them to scale personalization, content, and testing.

Nice To Haves

• Experience with in-app messaging or product-led growth tools such as Appcues, Pendo, or Intercom.
• Experience at a SaaS company serving short-term rental, property management, or vacation rental operators.
• Experience marketing to SMB and independent operators, not only enterprise buyers.
• Familiarity with account-based or signal-based programs combining marketing and sales outreach.
• Experience running customer advocacy, referral, or review programs.
• Working knowledge of SQL or BI tools such as Metabase, Looker, or Tableau.

Responsibilities

• Map, build, and optimize the pre-sale path from new lead to MQL, SQL, and opportunity, including recycling closed-lost and stalled opportunities into pipeline.
• Use Demand Gen-owned lead scoring, lifecycle stages, and handoff rules to trigger and personalize nurture, and provide engagement insights to improve the model.
• Build post-sale onboarding, adoption, expansion, and renewal programs using HubSpot email and agents and Appcues, following audiences, triggers, and timing defined by Customer Operations.
• Partner with Product Marketing to launch new features and products to existing customers to drive adoption and applicable upsell opportunities.
• Run A/B and multivariate tests on subject lines, content, creative, and channels; co-design journey-logic tests with Customer Operations.
• Own pre-sale funnel reporting and program-influenced pipeline, and jointly own post-sale program success metrics with Customer Operations.
• Lead customer marketing programs, including advocacy, reviews, newsletters, and product update communications.
• Use AI to automate and personalize campaigns for target audiences.
• Maintain email deliverability, list hygiene, preference centers, and compliance with CAN-SPAM, GDPR, and CASL.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed