Lifecycle Campaign Manager, Commercial
About The Position
Develop and execute a comprehensive customer lifecycle strategy aimed at maximizing customer lifetime value. You will oversee all aspects of lifecycle marketing, from journey mapping and deployment to reporting and optimization. By utilizing personalized, 1:1 communication strategies, you will drive retention and business growth across defined customer roadmaps. This position requires strong analytical skills to monitor engagement signals and deploy intervention strategies for at-risk accounts. You will act as a strategic partner to MarTech teams to ensure seamless execution within Salesforce and Hubspot. The ultimate objective is to reduce cancellations and increase overall renewal rates.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field or equivalent years of experience.
- 5 or more years of experience in CRM, Lifecycle, or Retention Marketing is required.
- Strong understanding of Salesforce and Marketing Automation platforms (SFMC/Hubspot).
- Proven ability to evaluate consumer data to drive measurable business gains.
Nice To Haves
- Experience with Google Analytics, Workfront, and Microsoft Office preferred.
Responsibilities
- Map the end-to-end customer journeys to ensure seamless onboarding and consistent engagement across channels.
- Develop logic for tailored communications based on industry verticals, service types, and user personas.
- Design adoption and advocacy programs that drive product utilization and transform clients into brand advocates.
- Provide strategic briefs and logic requirements to the MarTech team for execution in SFMC or Hubspot.
- Monitor engagement signals and sentiment to identify at-risk accounts and deploy intervention strategies to stabilize.
- Align with the Growth Campaign teams to ensure nurture efforts support a seamless foundation for cross-sell and upsell initiatives.
- Track and report on lifecycle metrics, identifying gap-closing measures to meet retention targets.
- Translate complex campaign results into actionable business insights for leadership presentations.
Benefits
- Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
- Professional and Personal Growth
- Multiple avenues to grow your career
- Training and development programs available
- Tuition Reimbursement benefits (for FT Colleagues)
- Health and Wellness
- Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
- Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
- Savings and Retirement
- 401(k) retirement plan with company-matching contributions
- Work-Life Balance
- Vacation days & sick days
- Company-paid holidays & floating holidays
- A company mindset that prioritizes health, safety, and flexibility
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What This Job Offers
Job Type
Full-time
Career Level
Senior
