Campaign Manager

Yes Energy

6h • Hybrid

About The Position

Yes Energy is looking for a Campaign Manager to join their marketing team and drive pipeline across a defined set of market segments. This role requires both strategic thinking and strong execution, involving developing campaign approaches, building and running them, and refining them based on data. The Campaign Manager will work alongside a Senior Campaign Manager and report to the Director of Demand Generation, contributing to both new-logo and expansion-pipeline goals. The ideal candidate has deep email marketing experience, is proficient in HubSpot, and is comfortable writing and managing outreach in a sales engagement platform. Yes Energy is a market leader in electric power data and analytics solutions, providing real-time visibility into North American electrical grid data to inform trading and investment decisions, support the energy transition, and maintain grid operations. The company, founded in 2008, has over 350 professionals across multiple international locations. Yes Energy fosters a culture of innovation, high standards, teamwork, and continuous professional development, focusing on customer success and a flat hierarchy.

Requirements

• 3-5 years of experience in marketing, with a focus on campaign management or demand generation.
• High proficiency in HubSpot (or similar marketing automation tools) and Salesforce.
• Experience using platforms like SalesLoft, Outreach, or Apollo to write and manage outreach sequences.
• Analytical mindset with the ability to work with marketing performance data and draw clear, actionable conclusions.
• Strong written communication skills, particularly for high-conversion email and outreach copy.

Nice To Haves

• Strategic Thinking: Comes to the table with a point of view on how a campaign should work, focusing on outcomes rather than just execution.
• Ownership & Initiative: Organized and able to manage multiple programs simultaneously; takes accountability for results and iteration.
• Stakeholder Focus: Thinks about what a program is designed to achieve for the customer and the business, adjusting when something is not working.
• Effective Communication: Collaborative across marketing, sales, and product teams; able to articulate campaign goals and results clearly.
• Problem Solving: A bias toward action and iteration, identifying and resolving bottlenecks in the lead generation process.
• Background in B2B SaaS
• Experience with account-based marketing (ABM) programs
• Familiarity with event/webinar management.

Responsibilities

• Campaign Strategy: Plan and run campaigns for assigned segments, developing the approach from initial concept through launch and ongoing optimization.
• Execution & Channel Mix: Manage audience selection, messaging, and channel mix, ensuring optimal timing for maximum engagement.
• Performance Monitoring: Closely monitor campaign performance and make data-driven adjustments to improve ROI and lead quality.
• Email Marketing & Copywriting: Write compelling email copy and manage outreach sequences within a sales engagement platform.
• Marketing Automation: Build and manage campaigns within HubSpot, ensuring technical accuracy and proper lead routing.
• Cross-functional Collaboration: Work closely with sales teams on coordinated outreach programs and align with product teams on key messaging.
• Pipeline Growth: Contribute to broader demand generation planning to meet both new logo and account expansion goals.

Benefits

• highly competitive salaries
• real bonuses that are achievable and that you can impact
• medical insurance
• a 401 (k) Plan with matching
• flexible vacation
• flexible work schedules
• encourages and funds investment in both formal and informal professional development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees