Campaign Manager

Notion • San Francisco, CA

1d • Onsite

About The Position

Notion has a very successful "land and expand" business model. Meaning, our customers start using Notion for free, upgrade over time as they expand their teams, and embrace increasingly sophisticated use cases. Often, these users and champions are different than the person who has enterprise purchasing authority.
The Demand Generation team serves as a dot-connecter across sales, marketing, and operation teams to identify, engage, and convert decision makers at our target mid market and enterprise companies.
In this role, you will partner with the global sales team to understand key focus areas and collaborate with the broader Demand Generation team to scale our sales-assist strategy.
As the Demand Generation Campaign Manager, you will own and execute campaigns for our sales-assist audience, direct mail, ecosystem co-marketing, and be accountable for pipeline contribution. This strategic position focuses on driving results that meaningfully contribute to Notion's bottom line.

Requirements

• You're a creative problem-solver who doesn't wait for a perfect playbook. You've built programs from scratch, and you're energized by figuring out what works in new territory.
• You thrive in ambiguity. You can move fast with incomplete information, make smart judgment calls, and adjust quickly when things change.
• You have a bias for action and experimentation. You'd rather test and learn than wait for consensus, and you know how to balance scrappiness with strategic thinking.
• You're a strong cross-functional collaborator. You know how to work with sales, ops, and creative teams — and you can align people around a shared goal without needing authority to do it.
• You're pipeline-obsessed. You understand how your programs connect to revenue and can speak credibly about pipeline contribution, not just top-of-funnel metrics.
• You have a growth mindset around AI — you're already experimenting with it in your work and excited about what it unlocks for marketers.

Nice To Haves

• Have strong problem-solving skills to identify and prioritize target accounts, using data-driven insights, and market research to determine the most valuable accounts.
• Comfortable in a fast-paced, dynamic environment and defining new programs/processes when we’re doing something for the first time
• Customer-centric and driven by insights. You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns.

Responsibilities

• Develop deep expertise in the Notion product, user, and buyer journey to inform strategy, partnering closely with the Head of Enterprise Demand Gen to build programs that fit Notion's funnel and market
• Own strategy, execution, and outcomes for targeted account programs, engaging marquee accounts and buying committees through their buying journey
• Partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs, that nurture those accounts from prospecting to close to expansion
• Track key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights
• Partner with our Operation and BizTech teams to manage and better utilize our go-to-market systems
• You’ll have the opportunity to take on a variety of projects that support upmarket pipeline, ranging from events, digital campaigns, direct mail, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees