Campaign Manager
About The Position
ABOUT DATABEE DataBee (https://www.databee.ai) is a security data platform focused on Continuous Controls Monitoring (CCM) and cyber risk reporting aligned to NIST, CIS, and PCI. We help large enterprises move from manual reporting to continuous, defensible, and repeatable metrics and insights so teams can act faster to address gaps that reduce risk. We’re seeking an Integrated Campaign Manager to lead end-to-end, multi-channel campaigns that drive awareness, engagement, and pipeline. This role owns campaign strategy, execution, and performance, partnering cross-functionally to bring cohesive programs to market that connect messaging to measurable business outcomes. In addition to campaign leadership, this role plays a critical part in helping translate business messages into integrated programs, ensuring strong performance across digital, demand, and account-based efforts.
Requirements
- 5+ years of experience in B2B marketing, integrated campaigns, or demand generation
- Familiarity with ABM strategies and platforms
- Hands-on experience with marketing automation and CRM tools
- Proven success executing multi-channel programs with measurable business impact
- Strong understanding of SEO/AEO fundamentals and performance measurement
- Experience using AI-powered tools to enhance marketing effectiveness
- Familiarity with SEMrush; experience analyzing and optimizing organic and search performance
- Working knowledge of Salesforce, Pardot, and ZoomInfo (or similar platforms)
- Experience supporting or executing ABM strategies
- Strong understanding of the B2B buyer journey and funnel metrics
- Highly analytical, organized, and collaborative
- Executive-level communication skills and comfort working with senior stakeholders
Nice To Haves
- Experience in SaaS, cybersecurity, or enterprise technology preferred
Responsibilities
- Develop and execute integrated campaigns aligned to key personas, target accounts, and revenue goals
- Translate business and product messaging into cohesive, high-impact campaign programs
- Orchestrate programs across channels, including paid media, email, web, content, webinars, events, and sales alignment
- Own and manage SEO/AEO strategy including evaluating performance, identifying optimization opportunities, and assessing ROI on SEO/AEO investments
- Use tools such as SEMrush to analyze search performance and guide optimization efforts
- Leverage AI and automation to improve targeting, personalization, content optimization, and overall campaign efficiency
- Support Account-Based Marketing (ABM) initiatives in partnership with Sales and Marketing colleagues
- Partner closely with Technical Marketing, Digital, Product, and Sales to ensure consistent messaging, execution, and lead follow-up
- Collaborate cross-functionally with other marketing team members to ensure programs are fully integrated and mutually reinforcing
- Manage campaign timelines, deliverables, and cross-functional coordination
- Define, track, and report on KPIs, including engagement, conversion, pipeline contribution, and search performance
- Analyze results to determine what’s working, what’s not, and how to optimize channel mix, spend, and execution
- Demonstrate a strong understanding of how various aspects of the role (campaigns, digital, SEO, ABM, sales alignment) work together to drive results
- Present programs, insights, and performance confidently to executive leadership
- Support occasional event and company-wide initiatives, including light travel (approximately 10–20%)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
