Campaign Manager

LeapXpert•Charlotte, NC

1d•$100,000•Remote

About The Position

We’re seeking a Campaign Manager to own the end-to-end planning, execution, and performance analysis of our marketing campaigns. This role is ideal for a highly strategic marketer who can turn data into compelling campaign messaging, orchestrate cross-functional execution, and clearly communicate performance and business impact. You’ll act as the central driver for campaigns—bringing together content, design, paid media, and sales—while ensuring every campaign is measurable, optimized, and tied directly to company outcomes. This is not a traditional campaign role — we’re looking for someone who can blend marketing, data, and AI to build the next generation of campaign execution.

Requirements

4+ years of experience in B2B SaaS demand generation or campaign management
Proven experience conceptualizing, executing, and reporting on integrated marketing campaigns
Advanced experience with HubSpot, including building dashboards, custom reports, and lifecycle tracking
Strong strategic and analytical mindset with the ability to turn data into actionable insights
Experience collaborating with external agencies, including demand generation partners
Ability to work independently with minimal instruction and manage multiple initiatives simultaneously
Excellent cross-functional communication and project management skills
Strong understanding of how marketing tools interact (CRM, automation platforms, enrichment tools, analytics)
Experience working with campaign tracking, attribution models, and data analysis
Comfort working with data structures, integrations, and workflows across multiple systems
Familiarity with AI tools and automation in marketing workflows
Ability to think in systems — not just campaigns, but how campaigns scale through tooling and automation

Nice To Haves

Experience supporting Sales teams with campaign messaging and enablement
Familiarity with paid media strategy and performance metrics
Experience optimizing multi-step nurture and lifecycle journeys

Responsibilities

Analyze customer, funnel, and performance data to inform campaign messaging and targeting
Translate insights into clear campaign narratives aligned to prospect pain points
Ensure messaging is in line with brand strategy and be able to clearly communicate expected outcomes
Own campaign ideation, planning, and execution from concept through launch
Create detailed campaign briefs and collaborate with: Content team Design team Paid media team SDR/Sales for ABM campaigns Demand generation agency
Manage timelines, dependencies, and deliverables to ensure on-time execution
Communicate statuses of campaign deliverables to leadership
Identify and activate promotion opportunities across multiple channels, including: Paid media Email and nurture 3rd party sites Sales enablement and outbound support
Ensure campaigns are truly omni-channel, coordinated, and consistent across touchpoints
Build and maintain campaign reporting and dashboards in HubSpot
Report campaign performance to organizational leadership, including: Leads generated Pipeline and revenue influenced Meetings booked ROI and conversion metrics
Provide actionable insights and recommendations for optimization
Optimize nurture paths and lifecycle workflows for leads generated by campaigns
Communicate proactively with Sales when new campaigns launch
Ensure Sales has visibility into campaign goals, messaging, and target audiences
Partner closely with marketing ops to ensure clean handoffs and attribution
Understand and optimize how campaign data flows across systems (HubSpot, CRM, enrichment tools, analytics platforms)
Partner with Marketing Ops to ensure proper tracking, attribution, and data integrity across campaigns
Identify gaps in data capture and proactively improve campaign measurement frameworks
Leverage AI tools to improve campaign personalization, targeting, and performance
Identify opportunities to automate manual campaign workflows and scale execution
Experiment with and help build AI agents or automated workflows to support campaign planning, execution, and reporting