Leasing & Marketing Manager - Accolade on Samson - Student Living
About The Position
The Leasing & Marketing Manager oversees a student-living community’s marketing, print and internet advertising, sales activities, leasing team, and other resources to achieve revenue, occupancy, resident-retention, and leasing goals. The role directs marketing and sales activity, monitors traffic and leasing performance, manages pricing and concessions, and develops short- and long-term marketing strategies based on market and competitor conditions. The manager works with maintenance to maintain the community’s appearance and safety, prepares apartments and community spaces for marketing, and participates directly in prospect qualification, leasing, lease documentation, and move-ins. The role also reviews operational and financial reports, presents marketing and leasing results to clients, owners, and business managers, oversees renewals, responds to resident and owner concerns, and supervises the leasing team.
Responsibilities
- Direct marketing, advertising, and sales activities to achieve community revenue and occupancy goals.
- Oversee on-site traffic, apartment readiness, rent pricing, concessions, and daily sales and leasing activities.
- Monitor market and competitor conditions and develop short- and long-term marketing plans and goals.
- Develop advertising strategies and use technology and property management software to promote the community and track sales and leasing results.
- Coordinate with maintenance to ensure the community meets company standards for appearance and safety.
- Inspect ready apartments and use models and other merchandising techniques to promote apartments and the community.
- Generate and monitor prospect traffic, lease apartments, qualify prospects, prepare lease documents, and complete move-in procedures.
- Review financial, shop, traffic, closing-ratio, and operational reports; identify and address issues affecting leasing performance.
- Present marketing and leasing strategies and results to clients, owners, and business managers.
- Oversee lease renewals, resident renewal activities, renewal communications and notifications, and assistance with resident move-outs as needed.
- Respond promptly and courteously to resident and client or owner questions and concerns; resolve or route requests appropriately.
- Interview, hire, orient, train, and manage the performance of leasing team members in accordance with company policies and practices.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Life insurance
- Paid time off, including vacation, personal days, sick days, and paid holidays
- Onsite housing discount for eligible onsite team members, subject to discount and unit availability
- Paid sabbatical after 10 years of service and every five years thereafter
- 401(k) with company match up to 6% of pay after six months of service
- Paid parental leave
- Fertility benefit reimbursement up to $10,000, including adoption or surrogacy
- Employee Assistance Program
- Critical illness, accident, and hospital indemnity plans
- Pet insurance
- Legal plans
- Charitable giving program and benefits
- Potential eligibility for bonus programs, depending on position and performance
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
