Lease-Up Manager

Cardinal Group Career•Charlottesville, VA

About The Position

The Lease-Up Manager directs all phases of onsite operations, marketing, and sales during a community’s pre-stabilization and lease-up phases. The role leads the property toward full occupancy through strategic marketing campaigns, sales performance and dynamic pricing strategies, while managing pre-stabilization budgets to maximize future Net Operating Income (NOI). The Lease-Up Manager hires, trains, and develops onsite leasing and office personnel and supports resident relations, operational efficiency, and compliance with financial and administrative standards. The position includes working both inside and outside apartment buildings and throughout the property, including its amenities. The role may involve frequent exposure to outside elements and potentially unpleasant or hazardous conditions. Routine local travel may be required to assist properties, attend training classes or business meetings, or fulfill other job responsibilities. Other related duties may be assigned by the Team Leader.

Requirements

Ability to physically access all exterior and interior parts of the property and its amenities.
Ability to work indoors and outdoors in all weather conditions, including rain, snow, heat, hail, wind, and sleet.
Ability to push, pull, lift, carry, or maneuver office products and supplies weighing up to 20 pounds.
Ability to use hands to finger, type, handle, or feel, and to talk or hear.
Ability to stand, walk, reach with hands and arms, and climb, stoop, or squat.
Vision abilities including close, distance, color, peripheral, and depth perception, and the ability to adjust focus.

Responsibilities

Establish leasing benchmarks and a strategic marketing plan to achieve budgeted occupancy goals during lease-up and stabilization.
Plan and implement grand opening events and open houses; build partnerships with local businesses, school departments, and contractors; and conduct targeted outreach to increase brand awareness.
Analyze market trends, competition, and other factors, and adjust marketing strategies to remain competitive.
Oversee the accuracy of leasing and marketing materials across multiple platforms.
Implement tiered pricing, adjust rental rates, and manage concession burn-off to support rent growth as occupancy thresholds are met.
Analyze and report Lead-to-Lease conversion ratios and Traffic-to-Lease metrics to identify friction in the sales process.
Participate in leasing, follow-up, and outreach to model effective execution.
Maintain complete and accurate community files and records, including audits verifying lease data in management software.
Manage resident relations, including questions and concerns about rent charges and leases.
Improve community performance to meet or exceed annual financial and operational goals.
Drive lease-up velocity and manage cash outflows and pre-stabilization expenses to maximize future NOI.
Prepare monthly financial analysis, track lease-up expenses against the pro forma budget, and manage cash flow through stabilization.
Engage, contract, and supervise providers of goods and services needed to maintain the community, and approve their invoices.
Direct day-to-day risk management, marketing, leasing, and office upkeep activities.
Hire, train, and lead onsite office staff and leasing team members.
Maintain a positive, professional, and client-oriented attitude toward the company when interacting with team members, residents, clients, and the public.
Participate in required Cardinal U training and monitor team members’ participation.
Perform other related duties as assigned by the Team Leader.