Lease-Up Manager

Cardinal Group Companies • Charlottesville, VA

3d

About The Position

The Lease-Up Manager directs onsite operations, marketing, and sales during a community’s pre-stabilization and lease-up phases. The role leads the property toward full occupancy by executing strategic marketing campaigns, driving sales performance through dynamic pricing strategies, and managing pre-stabilization budgets to maximize future Net Operating Income (NOI). The Lease-Up Manager also hires, trains, and develops onsite leasing and office personnel while supporting resident relations, operational efficiency, and compliance with financial and administrative standards.

The role includes establishing leasing benchmarks and marketing plans, building local partnerships and brand awareness, evaluating market and competitor information, and overseeing leasing and marketing materials. It also involves managing pricing and concessions, reviewing leasing-conversion metrics, participating in leasing and outreach, maintaining accurate records, and addressing resident concerns.

The Lease-Up Manager works to meet or exceed financial and operational goals, monitors lease-up spending and cash flow against the pro forma budget, and engages, contracts, supervises, and approves invoices for goods and services. The position directs day-to-day risk management, marketing, leasing, and office upkeep, and leads onsite staff development and required training participation.

Responsibilities

• Establish leasing benchmarks and a strategic marketing plan to achieve budgeted occupancy goals during lease-up and stabilization.
• Plan and implement grand opening events and open houses; develop local partnerships and conduct targeted outreach to increase brand awareness.
• Analyze market trends, competition, and other factors and adjust marketing strategy to remain competitive.
• Oversee the accuracy of leasing and marketing deliverables across multiple platforms.
• Implement a dynamic tiered-pricing strategy, adjust rental rates, and manage concession burn-off as occupancy thresholds are met.
• Analyze and report Lead-to-Lease conversion ratios and Traffic-to-Lease metrics to identify friction points in the sales process.
• Participate in leasing, follow-up, and outreach to model effective execution.
• Maintain complete and accurate community files and records, including audits of lease data entered into management software.
• Manage resident relations and respond to questions or concerns involving rent charges and lease issues.
• Improve community performance to meet or exceed annual financial and operational goals.
• Drive lease-up velocity and manage cash outflows and pre-stabilization expenses to maximize future NOI.
• Prepare monthly financial analysis, track lease-up expenses against the pro forma budget, and manage cash flow through stabilization.
• Engage, contract, and supervise providers of goods and services and approve their invoices.
• Direct day-to-day risk management, marketing, leasing, and office upkeep.
• Hire, train, and lead onsite office staff and leasing team members.
• Maintain a positive, professional, client-oriented attitude with team members, residents, clients, and the public.
• Participate in Cardinal U training as required and monitor Team Member participation in Cardinal U.
• Perform other related duties as assigned by the Team Leader.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed