Lead Specialist, Retail Media (i-Health) -NY/NJ/CT

dsm-firmenich•Shelton, CT

6d•$85,000 - $95,000

About The Position

The Lead Specialist, Retail Media will lead the execution and optimization of retail media programs across Walmart Connect and Target Roundel for consumer health brands including Culturelle®, AZO®, and Estroven®. The role combines hands-on campaign management—including setup, optimization, reporting, and budget management—with strategic oversight to ensure media investments support brand growth, sales objectives, and omnichannel marketing initiatives. The position develops retail media strategies and investment recommendations, manages campaigns across multiple formats, monitors performance, and provides reporting and recommendations to stakeholders. It also partners with sales, marketing, analytics, retailer representatives, and agencies; serves as the internal subject matter expert for Walmart and Target retail media; and identifies opportunities to improve campaign effectiveness and operational practices.

Requirements

Bachelor’s degree in Marketing, Advertising, Business, Analytics, or a related field.
1–3 years of experience in CPG, retail media, digital media, ecommerce marketing, or performance marketing.
Strong understanding of retail media network fundamentals and performance marketing principles.
Knowledge of third-party retail media tools.
Proficiency in Microsoft Excel and performance analysis.
Strong communication and presentation skills.
Ability to manage multiple brands, priorities, and deadlines simultaneously.

Nice To Haves

Experience managing sponsored search, display, and audience-based media campaigns.

Responsibilities

Develop retail media strategies for Culturelle, AZO, and Estroven aligned with brand, ecommerce, and business objectives.
Identify opportunities to grow market share, increase product visibility, drive trial, and improve conversion across Walmart and Target.
Recommend investment allocations based on promotional calendars, product launches, competitive activity, and business priorities.
Align campaign strategies and activations with account sales leads, and partner with Brand Marketing, Sales, Media, and Analytics teams.
Operate Walmart Connect and Roundel media programs day to day.
Build, launch, and optimize campaigns across Sponsored Products, Sponsored Brands, Display, Video, Offsite, and other retail media formats.
Manage audience targeting, keyword strategies, bidding, budgets, flighting, and creative implementation.
Monitor campaign pacing and performance and optimize for sales, ROAS, visibility, share of voice, and conversion rates.
Interpret and act on Scintilla module insights to optimize campaign effectiveness.
Maintain campaign calendars, budget tracking, and operational documentation.
Develop recurring reporting on performance against business objectives and KPIs; present insights and recommendations to marketing and leadership stakeholders.
Measure and report on ROAS, sales, incremental sales impact, CTR, CPC, conversion rate, impression share, and new-to-brand/customer metrics.
Conduct post-campaign analyses and summarize learnings for future activations.
Support sales team data and presentation requests for retailer discussions.
Partner with Walmart Connect and Roundel representatives on opportunities, beta tests, and innovation programs.
Collaborate with agency partners where applicable to support execution excellence and strategic alignment.
Maintain knowledge of retailer capabilities, media offering changes, measurement enhancements, and best practices; act as the internal subject matter expert for Walmart and Target retail media.
Stay current on retail media trends, emerging capabilities, and measurement methodologies.
Evaluate and recommend new audience targeting, attribution, and media optimization opportunities.
Develop retail media best practices, playbooks, and standardized reporting frameworks.
Identify opportunities to improve operational efficiency and campaign effectiveness across brands.