Media Manager- NY

DXC Technology•TW2NY - Teleworker/Offsite-USA-NY, NY

4d•$95,900 - $178,100

About The Position

DXC Technology is seeking a Manager, Global Brand Media to plan, manage, and optimize paid media supporting its global brand strategy and campaigns. As part of the Global Brand team, this person will serve as DXC’s day-to-day media lead, partnering with the Senior Manager, Brand Creative & Campaign Strategy, the internal Creative Studio, digital and analytics teams, and an external media agency. The role translates campaign objectives into media strategies across channels, audiences, and markets, helping reach enterprise decision-makers and continuously measure and optimize media investment. It connects strategy to activation by managing agency plans, budgets, audience and channel recommendations, creative media requirements, launch readiness, campaign performance, and optimization. The position requires sophisticated B2B media knowledge and close attention to campaign operations. The role also supports annual and campaign-specific planning, agency and budget management, campaign activation and creative coordination, performance measurement and optimization, and media innovation. DXC prioritizes in-person collaboration while offering flexibility to support wellbeing, productivity, individual work styles, and life circumstances.

Requirements

5–7+ years of media planning, paid media, or integrated marketing experience, ideally in B2B, enterprise technology, or similarly complex categories.
Must be authorized to work in the United States without requiring sponsorship now or in the future.
Strong knowledge of digital, paid social, programmatic, video/CTV, and publisher media.
Experience with LinkedIn, YouTube, and B2B/ABM audience strategies.
Experience managing or working closely with external media agencies.
Comfort managing significant media budgets and interpreting media plans and performance reports.
Working knowledge of media measurement, including reach, frequency, CPM, engagement, brand lift, and digital/site behavior.
Strong analytical skills and curiosity about media performance.
Excellent project-management skills and ability to manage multiple campaigns, markets, and deadlines.
Strong communication skills, including explaining complex media recommendations to non-media stakeholders.
Collaborative working style and ability to work across Creative, Digital, Analytics, Demand Generation, and external partners.
Comfort moving between strategy and execution.

Nice To Haves

Agency-side media planning experience.
Combined agency-side and client-side experience.

Responsibilities

Translate brand and campaign objectives into integrated paid-media plans and support annual and campaign-specific media strategy across global markets.
Recommend channel mixes and define the role of media across awareness, preference, consideration, and account engagement.
Develop audience strategies for senior business decision-makers, technology leaders, priority industries, and strategic accounts; connect brand media with vertical, ABM, and retargeting activity.
Serve as the day-to-day lead for DXC’s external media agency, prepare agency briefs with the Brand team, and review agency recommendations.
Manage weekly agency status, optimization, and performance reviews; clarify ownership of agency-managed and DXC-managed media; track deliverables, commitments, and campaign milestones; and escalate risks.
Maintain visibility into media budgets, allocations, and commitments; track investment by market, audience, channel, publisher, and campaign.
Partner with the agency and internal teams to identify performance-based investment reallocations, evaluate publisher partnerships and new media opportunities, and explain investment decisions to Brand leadership.
Partner with Finance and Procurement on media-related budget and commercial processes.
Translate approved media plans into creative requirements, formats, specifications, and deadlines, and brief the Lead and Creative Studio on media needs while the Lead retains ownership of the creative response.
Track media deadlines, asset readiness, trafficking, and launch status; ensure the agency has approved assets and landing destinations; identify inventory or media risks; and coordinate campaign readiness checkpoints.
Define media KPIs and learning agendas with Brand, Analytics, and agency partners; monitor performance across audiences, channels, publishers, markets, and creative.
Lead day-to-day optimization discussions with the agency and turn performance data into recommendations on targeting, channel mix, investment, and creative needs.
Partner with the Lead to identify when creative performance indicates a need for new messages, formats, or executions, and work with Analytics to understand traffic quality and on-site engagement.
Develop concise media-performance reporting for Brand leadership.
Stay current on B2B media trends, platforms, audience capabilities, and measurement; propose relevant approaches for enterprise technology and C-suite audiences.
Improve DXC’s approach to programmatic, paid social, ABM, and premium media partnerships, establish repeatable media practices, and build internal media knowledge.