Lead Social Media

AT&T•Dallas, TX

6d•$118,800 - $178,200•Onsite

About The Position

AT&T is seeking a Lead Social Media professional to manage creator marketing programs, build partnerships with creators and local market leaders, and optimize campaign performance. This role involves defining creator strategies, ensuring brand safety, collaborating with cross-functional teams, and managing content engines and influencer tools. The position is based in Dallas, Texas, and requires a regular, full-time commitment.

Requirements

5-8+ years in influencer/creator marketing at scale
Experience working with regional or retail marketing teams
Ability to translate strategy into repeatable, operational programs
High degree of operational rigor and cross-functional leadership
Experience running multi-market or distributed marketing programs
Familiarity with influencer tools (e.g., CreatorIQ) and campaign workflows

Nice To Haves

Background in telecom, retail, or large enterprise marketing environments preferred

Responsibilities

Manage agencies and internal teams to execute a local creator marketing program from end-to-end, including creator discovery, vetting, briefing, content approvals, launch monitoring, and reporting.
Build and maintain long-term partnerships with creators, content partners, talent agencies, and local market leaders.
Track, analyze, and report on social and influencer KPIs, translating performance data into actionable insights and optimizations.
Define creator strategies and provide creative direction that authentically engages local communities while ensuring brand standards, platform best practices, and FTC compliance.
Collaborate with brand social, marketing activation, media, analytics, local marketing teams, and cross-functional market leaders on omni-channel campaigns.
Develop strategic approaches, content calendars, and moment strategies for a creator content engine.
Maintain influencer CRM tools to track budgets, creator pipelines, local market activity, and historical performance.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone