Lead Social Media

AT&T•Dallas, TX

5d•Onsite

About The Position

This role focuses on managing and executing a local creator marketing program, building relationships with creators and partners, tracking performance, defining creator strategies, and collaborating with various internal teams to integrate creator initiatives into larger omni-channel campaigns. The position also involves developing content strategies and managing influencer CRM tools.

Requirements

5-8+ years in influencer/creator marketing at scale
Experience working with regional or retail marketing teams
Ability to translate strategy into repeatable, operational programs
High degree of operational rigor and cross-functional leadership
Experience running multi-market or distributed marketing programs
Familiarity with influencer tools (e.g., CreatorIQ) and campaign workflows

Nice To Haves

Background in telecom, retail, or large enterprise marketing environments preferred

Responsibilities

Manage agencies and internal teams to execute a local creator marketing program end-to-end, from discovery and vetting to briefing, content approvals, launch monitoring, and reporting.
Build long-term partnerships with creators, content partners, talent agencies, and local market leaders.
Track, analyze, and report social and influencer KPIs, turning performance data into insights and optimizations.
Define creator strategies and provide creative direction that engages creators and local communities while ensuring brand standards, platform best practices, and FTC compliance.
Collaborate with brand social, marketing activation, media, analytics, local marketing teams, and cross-functional market leaders.
Develop strategic approaches, content calendars, and moment strategies to fuel a creator content engine.
Maintain the source of truth in influencer CRM tools to track budgets, creator pipelines, local market activity, and historical performance.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone