Social Media & Engagement Lead
About The Position
Are you someone who brings high energy, loves connecting with people, and knows how to turn everyday moments into great content? As our Social Media and Engagement Lead, you won't just be behind a screen—you’ll be out in the sun, interacting with families, capturing smiles, and telling the vibrant story of life at the orchard. You will be responsible for creating and capturing content for Hidden Valley across Instagram, TikTok, and Facebook, driving community engagement, taking photos across our orchard, with our animals, of our food and special experiences, creating short-form video content, and serving as a welcoming digital ambassador for our farm.
Requirements
- Strong knowledge of Instagram, TikTok, and Facebook (including native tools, trends, analytics, and editing within the apps or tools like CapCut/Canva).
- Warm, approachable, and enthusiastic. You genuinely love hospitality and feel natural interacting with guests, parents, and kids.
- A strong eye for visual aesthetics, lighting, and narrative—you know how to make a crisp autumn day or a fresh apple pie look irresistible.
- Comfortable moving around the orchard independently, taking initiative to find compelling stories and content opportunities.
- A deep appreciation for Ohio agriculture, local traditions, and agritourism.
Responsibilities
- Plan, shoot, and post high-quality, engaging visual content (Reels, TikToks, Stories, and photos) that showcases orchard events, seasonal treats, U-pick updates, and behind-the-scenes farm life.
- Work with our General Manager and Head of Marketing to ensure our presence on TikTok, Instagram, and Facebook, is engaging for our guests and attracts a larger audience.
- Interact directly with guests, families, and young children at the orchard to capture authentic, joyous moments and build a warm, welcoming environment.
- Partner with farm leadership to hype up seasonal highlights, farm festivals, weekend activities, and retail shop products.
Benefits
- Competitive hourly wage based on experience.
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
