Social Media Lead

Vancouver Whitecaps FC • Vancouver, BC

1d • CA$65,000 - CA$68,000 • Onsite

About The Position

As Social Media Lead for Vancouver Whitecaps FC, you’ll play a key role in bringing the energy of soccer to life online. From match-day moments to behind-the-scenes stories, you’ll create content that connects fans, amplifies the club’s voice, and drives engagement across all platforms. This role blends creativity, strategy, and real-time execution to keep Whitecaps FC at the forefront of digital trends while delivering a best-in-league fan experience.

Requirements

• Minimum 5 years in social media management or digital marketing.
• Proven ability to manage multiple B2C channels and create compelling branded content.
• Experience leading junior staff and managing external vendors.
• Certification in Hootsuite, HubSpot, or similar tools required.
• Strong writing, editing, and content creation skills; Adobe Creative Suite and video editing experience required.
• Diploma or degree in Business, Communications, or related field.
• Ability to thrive in a fast-paced, results-oriented environment with curiosity and problem-solving mindset.

Nice To Haves

• Experience in the sports or entertainment industry is an asset, with an understanding of fan engagement and live-event dynamics.

Responsibilities

• Work with Director, Creative & Content to develop and implement social media strategies that align with brand and marketing objectives.
• Set measurable engagement goals and create effective campaigns and features that drive league-leading fan engagement.
• Lead and manage a dynamic social media content calendar, including planning and publishing content across whitecapsfc.com, YouTube, Facebook, Instagram, X, TikTok, etc.
• Maintain brand voice and visual standards; ensure compliance with MLS Commercial Guidelines and copyright laws.
• Collaborate with internal teams (communications, partnerships, ticket sales, soccer development, community) and external agencies/influencers to optimize execution and amplify campaigns.
• Collaborate with Business Intelligence team to analyze performance insights and continually improve engagement.
• Manage social media team during matches, capturing, creating, and posting content while providing real-time feedback and support.
• Coach and mentor Social Media Coordinators; develop process documentation and train new team members on tools and workflows.
• Bring creativity and innovation to keep content at the forefront of digital trends and emerging platforms.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree