Lead Product Marketing
About The Position
We’re looking for a strategic, customer-first product marketer who thrives in a fast-paced environment and wants to shape the future of wireless connectivity. As a Lead Product Marketing Manager, you will lead the full 360° marketing execution for enhanced wireless solutions and connectivity features. You’ll lead go-to-market strategy and execution from concept to launch, partnering across the organization to bring compelling customer stories to life. This role requires a strong mix of analytical thinking, creative storytelling, and cross-functional leadership—with plenty of room to drive impact and grow as a marketing leader.
Requirements
- Requires office presence of a minimum of 5 days per week
- Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
- Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment
- Contact with Customers/Candidates/Clients
- Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)
- Handling/Proximity to Sensitive Information
Responsibilities
- Lead full 360° marketing execution for wireless product features, with a focus on enhanced connectivity solutions
- Develop marketing briefs and marketing messaging that align business priorities with compelling customer value propositions
- Partner closely with tactic owners across the business (media, direct marketing, advertising, online, social, corporate communications, retail, and more) to ensure seamless execution across all channels
- Build Go-to-Market (GTM) plans that deliver results—ensuring messaging, timing, and execution are aligned for maximum impact
- Leverage data-driven insights and customer research to inform positioning and optimize campaigns
- Champion the customer—ensuring every initiative puts the customer experience and value first
- Act as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stage
- Monitor performance, analyze results, and continuously iterate for improvement
- Elevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive space
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
