Product Marketing Lead
About The Position
ecobee is seeking a Product Marketing Lead to join their Brand and Product Marketing team. This senior individual contributor role will have broad, cross-functional impact, focusing on the strategic execution of go-to-market strategies and growth initiatives for ecobee's ecosystem solutions, with a particular emphasis on their security offering. While the role does not have direct reports, it requires executive-level influence. The Product Marketing Lead will collaborate closely with Product, Sales, and Marketing departments to ensure that strategies are translated into clear, compelling, and commercially effective market executions. This position is ideal for an experienced product marketer adept at operating at both strategic and executional levels, who excels at driving growth through influence.
Requirements
- 8+ years in product marketing; ideally in a subscription-based or connected hardware environment.
- Proven track record of crafting and executing go-to-market strategies that deliver measurable business results.
- Deep experience in developing customer-facing positioning and messaging rooted in research and insight.
- Strong analytical and performance mindset, with the ability to measure impact and drive continuous improvement.
- Exceptionally strong ability to influence and collaborate across teams and at all levels of the organization.
- Clear communicator and persuasive storyteller who can rally teams around ideas and initiatives.
- Comfort operating in ambiguity and taking initiative to drive clarity and progress.
- Curious, forward-thinking, and always looking for new ways to deliver value to customers and the business.
Responsibilities
- Own end-to-end go-to-market execution, including launch readiness, GTM sign-off, and market delivery across products and services.
- Translate product and portfolio positioning and storytelling into clear consumer messaging, and launch plans across all customer and sales channels.
- Serve as the single point of accountability for launch quality, timing, and consistency across marketing, sales, and customer touchpoints.
- Lead growth initiatives across acquisition, adoption, expansion, and retention to drive revenue, ARPU, and customer lifetime value.
- Partner with Product, Marketing and Sales to shape growth hypotheses, prioritize initiatives, and drive execution.
- Track, analyze, and communicate the impact of growth initiatives, surfacing insights and recommendations to senior leadership.
- Own marketing channel orchestration, ensuring aligned channel plans, compelling narratives, and sales readiness with sales teams.
- Operate as a senior cross-functional leader without authority, driving alignment, clarity, and momentum across Product, Sales, and Marketing.
Benefits
- medical, dental and vision plans
- life, long-term disability, flexible spending and health savings accounts
- accrued paid time off
- paid Holidays (10 for Ontario)
- RRSP retirement benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
