Product Marketing Lead

Forus•New York, NY

2d•$200,000 - $250,000•Onsite

About The Position

As Product Marketing Lead at Forus, you will shape how providers and their teams understand, adopt, and experience our product. You will own the customer-facing product narrative: what Forus does, why each new capability matters, and how the value we deliver compounds over time. Forus is constantly expanding what it can do—launching new capabilities, improving existing workflows, and helping practices get more patients onto therapy faster—but much of that progress happens behind the scenes. You will turn product improvements into coordinated launch moments, clear education, and measurable proof of impact that drive deeper adoption, stronger relationships, and greater advocacy across both individual practices and enterprise provider organizations. You will work across Product, Customer Success, and other functions to shape positioning, prepare customer-facing teams, communicate our roadmap, and ensure every launch continues producing value after release. Success means providers see Forus as an increasingly important part of how their organization operates and feel that the product is getting materially better every month. This is a demanding role, with a high level of autonomy and responsibility. You will be expected to "act like an owner" and commit yourself to Forus' success. If you are low-ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you.

Requirements

5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role
Track record of positioning and launching products, then continuing to drive understanding, adoption, and value realization after launch
Exceptional writing and storytelling skills, with the ability to turn complex products and workflows into simple, compelling language
Strong customer instincts and the ability to understand how different users and organizations perceive and realize value
Analytical judgment and comfort using product data, segmentation, experimentation, and customer feedback to guide decisions
Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
High NPS with your former teammates

Responsibilities

Own product positioning and messaging for provider-facing products and capabilities, translating complex workflows and operational improvements into clear user value
Lead launches end-to-end, coordinating messaging, customer education, in-product communication, internal enablement, rollout strategy, and post-launch adoption
Develop and run our product communications calendar, including feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns
Create practice- and organization-level communications that demonstrate how Forus is reducing work, improving medication access, and supporting better patient outcomes
Partner with Product and Customer Success to identify underused capabilities, understand barriers to adoption, and build campaigns that drive deeper and broader usage
Develop a deep understanding of how different provider roles, specialties, and organizations experience Forus, and bring those insights into product positioning, roadmap discussions, and customer engagement
Measure product awareness, adoption, and engagement, using product data and customer feedback to understand what is resonating and continually improve our approach