Product Marketing Lead

Cubist

About The Position

Cubist is seeking a Product Marketing Lead to establish marketing as a core function and shape how the company reaches, educates, and engages institutional buyers. This foundational role is for a marketing generalist energized by building pipeline, running experiments, and using data to drive future strategies. The lead will work closely with founders and the BD team to develop positioning, create technical content, launch demand generation programs, and build systems for reporting marketing's connection to pipeline and revenue. The mandate includes refining the narrative, creating repeatable go-to-market motions, establishing market presence, and learning what works. As the function grows, the lead will help shape future investments and the marketing team's structure.

Requirements

8+ years in B2B product marketing, content marketing, and/or growth marketing roles, ideally at crypto infrastructure, fintech, or developer-facing B2B companies.
Comfortable running experiments, killing what doesn’t work, and doubling down on what does.
Ability to meet buyers where they are and help them connect the dots between the challenges they're facing and the opportunities they're missing.
Desire to be the first marketing hire at a high-leverage company.
Comfortable working around ambiguity and have high agency for growth.

Nice To Haves

Existing relationships with crypto-native press, analysts, podcast hosts, and conference organizers are a strong plus.

Responsibilities

Design and execute demand generation programs that drive qualified pipeline for the BD team across both inbound and account-based motions.
Partner closely with BD on account-based campaigns targeting priority institutional accounts.
Define marketing metrics and reporting (pipeline contribution, MQLs, conversion rates, CAC) and report against them to leadership.
Shape end-to-end product positioning and messaging across Cubist's product suite, tailored to distinct buyer personas across crypto-native teams, trading firms, and tradfi institutions.
Refine the core narrative that differentiates Cubist from MPC providers, HSM vendors, and competing key management platforms.
Build technical marketing collateral including one-pagers, case studies, website copy and collateral that BD can deploy in active deals.
Promote Cubist's thought leadership through technical content, blog posts, research reports, and security analyses.
Build and nurture analyst and press relationships that shape how the category is defined and how Cubist is perceived within it.
Drive Cubist's voice and strategy across digital channels including website, GEO/SEO, paid acquisition, and social presence on LinkedIn and X.
Own Cubist's presence at industry conferences including booth strategy, speaking submissions, sponsored content, and BD enablement.
Organize pre-event, on-site, and post-event programs that convert conference activity into pipeline.