Lead Product Marketing Manager

DIRECTV•El Segundo, CA

1d•$111,122 - $201,653•Remote

About The Position

DIRECTV is seeking a Lead Product Marketing Manager responsible for defining project/program scope and objectives, guiding activities of a project/program team, identifying resources, and establishing a master timeline for deliverables. As a seasoned marketing professional, the DIRECTV Lead Product Marketing Manager understands the dynamics of the entertainment industry, has a passion for content, and a proven track record of successful partner management. The ideal candidate has experience working cross-functionally with internal/external teams to flawlessly deliver programs that achieve results against established organizational objectives, timelines, and financial goals. Projects and programs are typically consumer and agent targeted marketing campaigns that involve working with technical and non-technical partners to bring the strategy to life. The projects/programs you’ll be supporting are often complex in nature, may not follow a repeatable framework, and typically span multiple business units. This role will also manage certain areas of responsibility in enterprise-wide IT enhancement projects to support the above-mentioned marketing campaigns leading cross functional teams, spanning technical development, go-to-market, and call centers, and responsible for the short term and long-term marketing plan development, strategic planning, and project delivery.

Requirements

Bachelor’s Degree in marketing or related field preferred
3 – 5 years of marketing experience in the entertainment industry
Self-directed, organized, and detail oriented
Ability to multitask and work effectively in a fast-paced environment
Strong problem-solving skills
Demonstrate good judgement to risk mitigate any complex issues overcoming roadblocks
Proficient in learning new systems and applications (customer care, ordering, billing, etc.)
Demonstrated ability to analyze complex issues and to articulate technical requirements through clear documentation
Ability to communicate and work effectively with technical managers and application developers
Ability to concisely articulate through verbal communication and presentation to non-technical stakeholders and senior level executives
Ability to accommodate change and adapt accordingly
Leadership qualities, including ability to motivate others, inspire teams to a common goal, and overcome group roadblocks
Advanced leadership such as conflict resolution, senior leader relationship management, and risk mitigation are required
Outstanding written and verbal communication skills
Able to manage multiple projects and work under tight deadlines
Proficient using Microsoft Office products including Word, PowerPoint, Excel, and Outlook
Confidence and experience presenting and interacting across all levels of management
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data

Responsibilities

Defining project/program scope and objectives
Guiding activities of a project/program team
Identifying resources
Establishing a master timeline for deliverables
Managing certain areas of responsibility in enterprise-wide IT enhancement projects
Leading cross functional teams, spanning technical development, go-to-market, and call centers
Responsible for short term and long-term marketing plan development, strategic planning, and project delivery
Champion and lead multiple functional projects and campaign strategies simultaneously for base management retention program in an expedited timeframe
Analyze market data and reporting
Presenting and interacting across all levels of management