Lead Product Marketing Manager

Liftoff•United States, CA

2d•$132,000 - $165,000•Remote

About The Position

As a member of the Growth & Product Marketing team, you will work closely with our GTM, Marketing and Product teams to shape how Liftoff positions itself in a competitive and fast-moving market. You will lead the strategic development of how we translate new product features into must-have mobile marketing products via sales collateral and marketing campaigns that effectively train internal teams and resonate with our target market. Most importantly, you’ll be the link that ensures the product we build resonates with the people we’re building it for.

Requirements

10+ years of hands-on product marketing experience in the ad tech industry, preferably mobile ad tech
Proven track record of building, driving, and measuring product marketing campaigns across multiple channels and regions
A well-rounded portfolio of product marketing work demonstrating both strategic thinking and executional excellence
Exceptional copywriting and storytelling skills, with strong editorial judgment and the ability to set the quality bar for others
Excellent project management skills with the ability to lead multiple high-complexity initiatives simultaneously in a fast-paced environment
Operates independently at senior IC level. Owns a workstream from brief to measurement without needing it managed.
Comfortable using AI tools as a real part of daily workflow, not as a novelty
Experience with WordPress and Hubspot, or similar tools

Responsibilities

Domain expertise: deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape
Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio
Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation
Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more
Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions
Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking
Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives
Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia
Translate complex technical products and features into compelling, differentiated messaging - producing high-quality materials across the full content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement.
Apply an analytical and data-first approach to product marketing activities