Lead Product Marketing Manager
About The Position
GoodParty.org is seeking a Lead Product Marketing Manager to be a central figure in their Go-To-Market (GTM) organization. This role involves close collaboration with the Product Management team and serves as a crucial link between Product and GTM teams. The ideal candidate will possess a deep understanding of users and the product, working to bridge these two areas. This is a high-influence, high-coordination, and cross-functional position where success is achieved through insightful analysis, quality of work, and building trust across the organization. The role requires a blend of emotional intelligence and analytical rigor, with a focus on human empathy and data-driven decision-making, in a field where the product marketing playbook is still being developed.
Requirements
- 5 to 8 years of experience in B2C tech product marketing, ideally in a fast moving product-led, growth-oriented, or category-building environment.
- Ability to blend strategy and execution, thinking deeply and moving quickly.
- Skilled in deeply cross-functional work, building trust, creating alignment, and moving teams without formal authority.
- Investigative mindset to understand user needs and generate insights that influence decisions.
- Exceptional writing skills for creating concise and effective marketing copy and positioning documents.
- Data-informed and judgment-led approach, with experience using funnels, cohorts, A/B tests, and performance metrics.
- Must be physically located in the US.
Nice To Haves
- Experience building product marketing from 0 - 1 in a brand new category.
- Experience in civic tech, political campaigns, democracy reform, advocacy, or mission-driven startups.
- A desire to act and contribute to the improvement of democracy.
Responsibilities
- Lead product marketing by aligning product, growth, sales, partnerships, and brand around a shared, deep understanding of both users and product, and act as the internal educator who keeps everyone telling the same story.
- Run voice-of-customer research (interviews, surveys, win/loss analysis, and ongoing feedback loops) to uncover the real why behind user needs, then translate it into living personas and segment maps built on demographic, behavioral, and motivational criteria.
- Own competitive intelligence, keeping the team current on the market landscape and turning insights into positioning angles, roadmap input, and campaign strategy.
- Develop sharp positioning & messaging by segment, use case, and channel, translating complex product capabilities into language that resonates with first-time candidates, campaign managers, and elected officials.
- Build & maintain the enablement library (launch briefs, messaging guides, sales decks, battle cards, one-pagers, objection handling, etc.) so Sales, Growth, and Partnerships can communicate the product with confidence.
- Drive GTM planning & execution for both feature and product launches, coordinating across teams so releases land clearly and drive real adoption and usage.
- Own lifecycle marketing post-signup, partnering with Product on activation, engagement and retention by defining the key metrics, tracking the funnel, running A/B tests, and bringing a clear point of view on what to fix next.
Benefits
- 100% coverage of health, dental, and vision benefits for you and your dependents.
- Unlimited PTO (sick and vacation) policy.
- 401(k) program available.
- Individual learning & development budget.
- Workspace setup stipend for remote work.
- Monthly stipend for internet and other expenses ($50/month).
- Bitcoin denominated deferred bonus plan.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
