Product Marketing Lead

SeatGeek•New York, NY

1d•$125,000 - $182,000•Hybrid

About The Position

As a Product Marketing Lead, reporting to the Head of Product Marketing, you will be responsible for core positioning, messaging and go-to-market of key products, articulating their unique benefits to clients and their fans. You will partner cross-functionally with product, marketing, comms and more to bring products to market in uniquely SeatGeek ways, and help ensure future products have a strong market fit. You will also partner with sales and customer success to drive understanding of SeatGeek’s differentiated value.

Requirements

8+ years of product marketing experience, ideally with experience working in unique industries with complex business models, major competition, or interesting regulatory environments
Proven track record of taking high-profile products and features to market for growth companies with business and consumer audiences
Ability to articulate the essence of complex products and the value they create. Can develop a strong messaging hierarchy and effective content strategy plan
Willingness and know-how to quickly, and deeply, understand the market (live event technology), our customers (teams, leagues, artists and fans) and competition
Experience leading or contributing to pricing initiatives, including taking new pricing or packages to market
Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with leadership
Proactive self-starter with an ownership mentality. Solutions over problems, north-star over specific roadmap, and balancing analytical skills with gut decisions

Responsibilities

Craft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans
Develop a comprehensive understanding of product offerings for both clients and fans, a deep understanding of our client base and their core needs, our differentiators v. key competitors, and the biggest opportunities for us to grow
Create programs and content that help our clients and their fans get the most value out of SeatGeek products
Contribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and more
Maintain strong relationships with XFN partners to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and Finance
Leverage competitive and customer insights to drive pricing and packaging for new and existing products

Benefits

Equity stake
Discretionary annual bonus
Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
A WFH stipend to support your home office setup
Unlimited PTO
Eligible for the SG discretionary annual bonus based on individual and company performance
Up to 16 weeks of fully-paid family leave
401(k) matching
Student loan matching program
Health, vision, dental, and life insurance
Up to $25k towards family building, reproductive health services and Gender-affirming care
$500 per year for wellness expenses
Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
$360 per quarter to spend on tickets to live events
Annual subscription to Spotify, Apple Music, or Amazon music