About the position
The job overview for this role is that the candidate will be responsible for assisting in developing product positioning, value proposition, and messaging based on consumer requirements and data. They will analyze customer needs, market trends, and competitive developments to influence the future product roadmap of Roposo on Glance/App/3P surfaces. Additionally, they will define and build the brand value for Roposo through consistent messaging and assets across various platforms and drive organic visibility.
Responsibilities
- Assist in developing product positioning, value proposition, and messaging based on consumer requirements and data
- Analyze customer needs, market trends, and competitive developments to influence the future product roadmap of Roposo on Glance / App / 3P surfaces
- Work closely with the product team to develop the product roadmap
- Define and build the brand value for Roposo with consistent messaging and assets on all fronts (product, website collateral, consumer and partner communications)
- Drive organic visibility
Requirements
- Passion for products and understanding technology
- Curiosity about micro and macro developments
- Ability to identify product marketing opportunities
- Desire to try out new things
- Knowledge of traditional and non-traditional marketing strategies and tactics
- Ability to partner with product, design, and business teams
- Delivering experiences that delight customers and drive business results
- Inspiring action from cross-functional teams through data-driven insights
- Executing with operational rigor and efficiency
- Assisting in developing product positioning, value proposition, and messaging
- Analyzing customer needs, market trends, and competitive developments
- Defining and building the brand value for Roposo
- Driving organic visibility
Benefits
- Opportunities to make an immediate impact on mission-critical projects
- Collaboration and autonomy
- Access to bleeding-edge technology
- Daily meals, gym, trainings, and tech tools
- Regular unwind sessions
- Ability to bring kids and pets to the office
- Assist in developing product positioning, value proposition, and messaging
- Analyze customer needs, market trends, and competitive developments
- Define and build the brand value for Roposo
- Drive organic visibility for the product with SEO
- Monitor and improve product metrics
- Drive user engagement and product communications
- Understand user needs and pain points
- Prioritize and solve impactful problems
- Come up with innovative ideas to differentiate from competition
- Friendly and professional communication with potential partners
- Thrives in a fast-paced environment
- Detail-oriented and responsive to feedback
- Excellent interpersonal and relationship-building skills
- Strong spoken and written English
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Glance
Glance improves the way businesses interact with their customers with next generation cobrowse, screen share and agent video technology.
Company Overview
Glance improves the way businesses interact with their customers with next generation cobrowse, screen share and agent video technology.
Benefits
- Bachelor's degree with MBA from a top Indian university strongly preferred
- 8-10 years of experience in brand & content marketing, preferably in consumer internet industry
- Strong content marketing skills to create and design brand narratives, content ideas, blogs, videos and more
- Able to create visionary ideas while at the same time handle daily business
- Skilled communicator and relationship-builder who can convey ideas effectively, both verbally and in writing
- Thrives in a fast-paced environment; comfortable multi-tasking and taking the lead
- Detail-oriented, responsive to feedback, and comfortable with tight deadlines
- Open-minded, optimistic, can-do attitude, and want to have fun while working
- Strong spoken and written English, other language skills are a plus
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