Lead Product Manager, Experimentation Platform

Roku•San Jose, CA

1d•Hybrid

About The Position

Roku is hiring a product leader to own the long-term strategy for how the company experiments, learns, and makes decisions. Roku’s mature experimentation platform is widely adopted, with about 90% of product areas using it for tests and rollouts. The role will evolve the platform to support trustworthy testing at scale, connect experiment outcomes with direct viewer feedback, and translate both into roadmap, personalization, and AI product decisions and agentification loops. The position requires close scoping with Engineering leadership and collaboration across Product, Engineering, Data Science, Analytics, Data Engineering, Recommendations, Ads/Martech, Finance, and User Research. The successful candidate will communicate effectively and show deep empathy for cross-functional product and engineering counterparts while working through complex testing and data challenges. This is a product leadership role requiring influence, technical judgment, and executive-ready communication. For California only, the estimated annual base salary is $167,300–$307,600. Compensation depends on factors including skills, certifications, and geographic location. The role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. Roku uses AI agents and smart tools to support drafts, analysis, and repetitive workflows. Employees are expected to bring direction, judgment, and accountability, and Roku values curiosity, adaptability, and sound judgment in using AI, agents, or automation to improve speed, quality, and impact.

Requirements

15+ years of product management experience.
Senior leadership experience with a consumer-focused experimentation platform.
Experience building a self-serve analytics platform and managing data at scale.
Track record of leading through influence, aligning executives and technical organizations around strategy, and sustaining alignment across organizations.
Fluency in experimentation science, including A/B methodology, statistical inference, and experiment quality.
Demonstrated ability to synthesize qualitative user research and combine it with quantitative results to inform product decisions.
Ability to use AI to improve personal work, product areas, and shared tools.
Experience delivering Gen-AI-powered efficiency in a current role and ability to demonstrate fluency.
Experience building or guiding AI/ML-powered consumer product KPIs and experimentation.
Executive presence and communication that senior leadership can rely on for decisions.

Nice To Haves

Streaming, entertainment, or consumer AI product or testing expertise.
Advanced degree in a quantitative field.

Responsibilities

Own the multi-year vision and strategy for Roku’s experimentation and learning systems, evolving the platform as company priorities shift toward AI-powered viewer experiences, personalization, recommendations, and content discovery.
Draft and secure executive alignment and cross-functional buy-in for the Experimentation Platform strategy, and maintain alignment on that strategy.
Influence roadmap priorities across organizations and technical disciplines; set boundaries, make trade-offs explicit, and sustain durable alignment across partner teams.
Connect experiment outcomes with user feedback by building systems and operating cadences that translate quantitative results and qualitative viewer research into roadmap, ranking, and personalization decisions.
Partner with senior Engineering, Data Science, and Analytics leaders, leading through influence and sound technical judgment.
Own trust in experimentation end to end, including governance, statistical rigor, guardrails, and incident prevention and response, so results remain reliable at scale.
Represent experimentation to executives with clear, decision-ready communication.
Raise experimentation practices across the company through standards, design reviews, and mentoring PMs and partner teams.