About The Position

Apple Ads is seeking a highly technical Product Manager to shape the future of its experimentation platform. The role partners with engineering, data science, and product teams to deliver a scalable, usable platform with advanced analytics that helps teams test and iterate on features, accelerate innovation, improve user experiences, and drive business impact. Apple Ads supports advertising across Apple Services, including the App Store, Apple News, and MLS Season Pass, with an emphasis on user privacy and thoughtfully integrated advertising. The Product Manager will define the platform’s vision, roadmap, requirements, and success metrics; develop statistical frameworks and processes for fast, reliable, and accurate experiment decisions; and collaborate with engineering to integrate statistical algorithms and metrics. The role also develops automated experiment diagnostics, anomaly detection, and guardrail monitoring, communicates statistical concepts to partner teams, and establishes trustworthy online controlled-experiment practices while promoting data-driven decision-making.

Requirements

  • Product management experience.
  • Proven experience defining measurable and interpretable success metrics and rallying cross-functional teams to achieve them.
  • Exceptional written and verbal communication skills, including the ability to clearly and concisely convey results and opportunity areas to cross-functional teams and leadership.
  • Experience collaborating with engineers and data scientists on technical design discussions and proposing simple, creative solutions to complex problems.
  • Experience gathering and synthesizing requirements from internal customers, such as product teams and engineers, to deliver user-centric solutions.
  • Proficiency in defining and measuring KPIs, interpreting experiment results, and using data to drive decisions.
  • Proficiency in SQL and experience analyzing complex, large-scale data sets to form hypotheses, evaluate experiment results, justify product opportunities, and measure success.
  • Bachelor's degree or equivalent experience.

Nice To Haves

  • Experience building or scaling experimentation platforms at a technology company.
  • Expert knowledge of experimental design, statistics, and other analytical concepts.
  • Experience in advertising technology, including ad exchanges, supply-side platforms, ad networks, and search advertising.
  • Experience building incrementality measurement solutions.
  • Expertise in ad optimization algorithms and digital marketplaces.

Responsibilities

  • Define the product vision, roadmap, and requirements for the Apple Ads experimentation platform.
  • Define key metrics to measure platform success.
  • Implement and rapidly iterate on the roadmap in collaboration with product, engineering, and data science teams.
  • Develop statistical frameworks and processes to analyze experiments and enable fast, reliable, and accurate decision-making.
  • Collaborate with engineering to integrate statistical algorithms and new metrics into the experimentation platform.
  • Develop automated solutions for experiment diagnostics, anomaly detection, and guardrail monitoring.
  • Communicate statistical concepts to product managers, data scientists, engineering teams, and other partners.
  • Define standard methodologies and frameworks for trustworthy online controlled experiments.
  • Drive cultural adoption of data-driven decision-making across product and engineering teams.
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