Lead Product Adoption Strategist, SMB

Reddit•Chicago, IL

17h•$182,000 - $254,800•Hybrid

About The Position

Reddit is hiring a Lead Product Adoption Strategist to drive adoption of Reddit Ads products within its SMB business. The role owns the end-to-end SMB product adoption motion, from identifying high-potential account and agency opportunities to building scaled programs and shaping vertical strategy. It will build on an established operational foundation and evolve the work toward a more proactive, sales-focused motion that increases visibility, product adoption, and revenue impact across the SMB segment. The strategist will help determine which products and solutions matter most for SMB, create a reporting and insight cadence that strengthens the SMB business’s voice, and develop training, programs, and partner motions to drive adoption at scale. The role will also surface actionable market feedback to inform go-to-market and product direction. Close partners include Sales, PMM, Product, Strategy & Ops, Enablement, and other Product Adoption team members. The position must be based in New York or Chicago and supports SMB Sales teams in US and EMEA timezones.

Requirements

8+ years of experience in digital advertising, product adoption, sales strategy, ads go-to-market, revenue operations, or related fields.
Strong experience working cross-functionally across Sales, Product Marketing, Product, Enablement, and Operations teams.
Experience using data and market feedback to shape strategy, influence priorities, and drive measurable business outcomes.
Demonstrated ability to build scalable programs and processes for large customer segments rather than relying solely on one-to-one account support.
Strong understanding of performance advertising and product adoption motions within a digital ads environment.

Nice To Haves

Experience working with SMB or scaled advertiser segments.
Experience with eCommerce or partner-led growth motions, ideally including Shopify or WooCommerce.
Strong analytical skills and comfort working with dashboards, reporting, and performance data to identify trends and opportunities.
Excellent program and project management skills, including the ability to manage multiple strategic initiatives at once.
Strong written and verbal communication skills, including translating insights into clear recommendations for senior stakeholders.
A proactive, sales-minded approach paired with strong operational rigor and strategic thinking.

Responsibilities

Identify high-potential account opportunities and partner with Sales teams to increase adoption of Reddit’s priority performance ad solutions.
Build scaled adoption programs for a large SMB advertiser base, including onboarding, reactivation, and milestone-based outreach, without relying on one-to-one account support.
Support SMB Sales teams based in US and EMEA timezones.
Own product adoption support for eCommerce partners Shopify and WooCommerce; identify activation, incentive, and training opportunities to improve partner-led adoption.
Own SMB vertical strategy by defining priority product solutions, shaping goals, and developing points of view on where Reddit should focus.
Establish and maintain proactive reporting on program metrics, revenue pacing, product adoption, and vertical performance.
Where relevant, build adoption plans for high-opportunity SMB verticals, agencies, and advertisers, and support sellers with coaching, objection handling, and strategic product guidance.
Synthesize field feedback, advertiser insights, and performance signals into recommendations for Sales, PMM, and Product partners.
Advocate internally for the SMB business and represent SMB advertiser needs, blockers, and opportunities in cross-functional product and go-to-market discussions.
Design and deliver vertical-specific training and sales enablement, and host office hours to help teams position and activate Reddit’s lower-funnel solutions.
Support SMB advertiser council programming with PMM, surfacing product blockers, high-potential accounts, and actionable insights for roadmap decisions.
Measure and communicate program effectiveness, including adoption, activation, engagement, and revenue impact, and identify where further intervention is needed.