Lead Product Adoption Strategist, SMB

Reddit•Chicago, NY

About The Position

Reddit is hiring a Lead Product Adoption Strategist to own the end-to-end product adoption motion for its SMB business. The role will identify high-potential account and agency opportunities, build scalable programs, shape vertical strategy, and evolve an established operational foundation into a proactive, sales-focused motion that increases product visibility, adoption, and revenue impact. The position is based in New York or Chicago. The strategist will partner closely with Sales, Product Marketing, Product, Strategy & Operations, Enablement, and other Product Adoption team members. They will help determine which products and solutions matter most to SMB advertisers, build reporting and insight cadences that represent SMB needs, create training and partner motions, and surface actionable market feedback to inform go-to-market and product direction. The role supports SMB Sales teams in US and EMEA time zones and owns product adoption support for eCommerce partners Shopify and WooCommerce.

Requirements

At least 8 years of experience in digital advertising, product adoption, sales strategy, ads go-to-market, revenue operations, or related fields.
Strong experience working cross-functionally across Sales, Product Marketing, Product, Enablement, and Operations teams.
Experience using data and market feedback to shape strategy, influence priorities, and drive measurable business outcomes.
Demonstrated ability to build scalable programs and processes for large customer segments rather than relying solely on one-to-one account support.
Strong understanding of performance advertising and product adoption motions within a digital advertising environment.

Nice To Haves

Experience working with SMB or scaled advertiser segments.
Experience with eCommerce or partner-led growth motions, ideally including Shopify or WooCommerce.
Strong analytical skills and comfort using dashboards, reporting, and performance data to identify trends and opportunities.
Excellent program and project management skills, including the ability to manage multiple strategic initiatives at once.
Strong written and verbal communication skills, including the ability to translate insights into clear recommendations for senior stakeholders.
A proactive, sales-minded approach paired with operational rigor and strategic thinking.

Responsibilities

Identify high-potential account opportunities and partner with Sales teams to increase adoption of Reddit’s priority performance advertising solutions.
Build scaled adoption programs for SMB advertisers, including onboarding, reactivation, and milestone-based outreach, without relying on one-to-one account support.
Support SMB Sales teams based in US and EMEA time zones.
Own product adoption support for Shopify and WooCommerce partners and identify activation, incentive, and training opportunities to improve partner-led adoption.
Define SMB vertical strategy, including priority product solutions, goals, and where Reddit should focus to drive impact.
Establish and maintain proactive reporting on program metrics, revenue pacing, product adoption, and vertical performance.
Build adoption plans for high-opportunity SMB verticals, agencies, and advertisers where appropriate, and support sellers with coaching, objection handling, and strategic product guidance.
Synthesize field feedback, advertiser insights, and performance signals into recommendations for Sales, Product Marketing, and Product.
Advocate for the SMB business in cross-functional product and go-to-market discussions, representing advertiser needs, blockers, and opportunities.
Design and deliver vertical-specific training and sales enablement, and host office hours to help teams position and activate Reddit’s lower-funnel solutions.
Support SMB advertiser council programming with Product Marketing to surface product blockers, promising accounts, and actionable roadmap insights.
Measure and communicate program effectiveness, including adoption, activation, engagement, and revenue impact, and identify where additional intervention is needed.