Lead OU Tech Partner, North America

GSK • Warren, NJ

2d • Hybrid

About The Position

The Lead Operating Unit Tech Partner, North America is accountable for the regional Marketing Technology (MarTech) portfolio and ecosystem. Partnering with the Chief Marketing Officer and Category Heads, the role owns the end-to-end agenda across strategy, investment, architecture, delivery, adoption, return on investment, and value realization. Reporting to the Head of Digital and Technology North America, the role partners independently with Marketing, Category, Data & AI, Commercial, and global product teams to shape priorities, make trade-offs, and represent Digital & Technology in senior forums.

The role translates business strategy into an integrated MarTech roadmap spanning platforms, data, content, media, and measurement. The roadmap supports personalized experiences, eCommerce activation, compliant first-party data, effective investment, generative AI search optimization (GEO), and connected consumer, shopper, retailer, and healthcare professional touchpoints. The position requires a strategic, commercially minded, and creative technology leader with expertise in MarTech, consumer data, analytics, and digital activation. Working through influence in a matrix setup, the role balances alignment with Haleon’s global strategy, platforms, and synergies with maximizing North American value, and turns emerging AI and digital capabilities into practical solutions and measurable results.

The role is hybrid-based in Berkeley Heights, New Jersey, with three in-office days required.

Requirements

• Bachelor’s degree.
• 10+ years of experience in digital, technology, marketing technology, or commercial technology roles, including experience partnering with senior marketing leaders.
• Strong understanding of modern MarTech ecosystems, including CRM, customer data platforms, consent, automation, media technology, analytics, and reporting.
• Experience delivering consumer experience, personalization, first-party data, audience activation, GEO, and marketing measurement capabilities, with the ability to translate business objectives into technology roadmaps.
• Strong commercial acumen, including the ability to develop business cases, prioritize demand, assess ROI, and track benefits from marketing technology investments.

Nice To Haves

• Advanced degree.
• A major in Marketing, IT, or Consumer Science.
• Creative thinking, curiosity about emerging AI, and a bias for practical innovation.
• Experience in CPG/FMCG, consumer health, retail, or another consumer-focused environment, or equivalent top-tier consulting experience.
• Working knowledge of privacy, consent, cyber security, vendor governance, and responsible AI in consumer MarTech.

Responsibilities

• Partner with the CMO, Category Heads, and their teams to own the North America MarTech strategy and portfolio, linking digital, data, AI, and content investments to brand growth, consumer engagement, eCommerce, and marketing effectiveness.
• Balance Haleon’s global Digital & Technology strategy, platforms, standards, and synergies with North America growth priorities and market opportunities, while keeping decision-making consumer-centric.
• Maintain a prioritized roadmap and target architecture across experience platforms, personalization, CRM, consent, first-party data, automation, content, media technology, GEO, analytics, and measurement.
• Lead priority initiatives from strategy and business case through architecture, launch, adoption, operating model, and benefits realization, partnering with business, product, data, agency, legal, privacy, and cyber security teams.
• Advance first-party data, audience activation, and marketing measurement capabilities, including segmentation, marketing mix modelling, incrementality testing, and performance insight.
• Define portfolio KPIs and partner with Data & Analytics to improve data quality, governance, and delivery against business outcomes.
• Ensure MarTech solutions are secure, privacy-conscious, compliant, and aligned to Haleon standards, working with Legal, Privacy, Cyber Security, Data Governance, and Procurement.
• Embed responsible consumer data, consent, and AI practices across North America marketing activities.
• Operationalize global governance locally through appropriate controls, documentation, vendor oversight, risk mitigation, and consistent data and measurement standards.
• Drive capability adoption through focused change, training, and enablement plans with Marketing, Category, agency, and Digital & Technology teams.
• Track delivery, operational performance, adoption, user satisfaction, and business value against agreed KPIs.
• Work with global product and support teams to resolve service, stability, integration, and data quality issues affecting North America.

Benefits

• Competitive pay.
• Comprehensive benefits program, including healthcare coverage for the employee and family, with the company paying the majority of medical coverage costs.
• Generous 401(k) plan.
• Tuition reimbursement.
• Time-off programs, including six months of paid parental leave.
• Benefits eligibility starting on day one.
• Opportunity for a discretionary bonus based on achievement of key business performance.
• Other incentive and recognition programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior