Lead Manager Shopper Insights

British American Tobacco•Winston-Salem, NC

5d•Onsite

About The Position

Reynolds American is evolving into a global multi-category business with the purpose of creating A Better Tomorrow™ by Building a Smokeless World. This role is responsible for executing consumer, shopper, retailer, and market analysis that supports Category Management strategies and retailer-facing recommendations. The position converts data and research outcomes into clear insights, practical implications, and materials that strengthen category reviews, planning discussions, and commercial growth opportunity identification. This role partners closely with Category Leadership, Marketing Intelligence, Strategic Accounts, Field Sales, Marketing Activation, Trade Marketing Development, and Finance to support evidence-based recommendations and ensure insights are clear, credible, and action-oriented.

Requirements

3+ years of experience in Shopper or Consumer Insights, Category Analytics, Market Research, Trade Marketing, Commercial Analytics, or Commercial Strategy or Planning.
Experience working with syndicated retail data, shopper research, retailer data, consumer panel data, loyalty card data, or market performance reporting.
Strong analytical and problem-solving skills with the ability to translate data into clear, practical recommendations.
Strong written and verbal communication skills, including the ability to build clear presentations and insight stories.
High attention to detail with the ability to manage multiple priorities and deliver accurate work in a fast-paced environment.
Ability to collaborate effectively with cross-functional stakeholders and external research or data partners.
Advanced skills in MS PowerPoint and Excel.
Bachelor’s degree in business, Marketing, Analytics, Economics, Marketing Research, or related field, or equivalent work experience.

Nice To Haves

CPG, retail, convenience, tobacco/nicotine, or regulated consumer categories.
Experience in Data: Circana/IRI, Numerator, Commercial Sales, retail panel, and loyalty card
Experience in Solutions: MicroStrategy, SQL, and PowerBI

Responsibilities

Execute shopper, retailer, channel, and market analyses that identify category growth opportunities and support retailer-facing recommendations.
Develop clear insight summaries, opportunity assessments, and presentation materials that translate data and research outcomes into practical business implications.
Support shopper research design and execution, data synthesis, and analysis workstreams in partnership with Marketing Intelligence, data providers, and research partners.
Analyze shopper behavior, category performance, retailer dynamics, and competitive activity to support retail category strategies and planning.
Prepare recurring and ad hoc reports, scorecards, and insight materials that help stakeholders understand performance trends, risks, and opportunities.
Support opportunity sizing and prioritization by organizing facts, documenting assumptions, and connecting insights to commercial actions.
Partner with Category Leadership and Strategic Accounts to ensure insights are retailer-ready, easy to understand, and aligned to business priorities.
Maintain strong data discipline, source documentation, and quality control across assigned insight and analysis deliverables.

Benefits

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
Company contributes an additional three percent to 401(k) whether employee participates or not
Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
Health Savings Account start-up contribution for employees who elect the high deductible health plan
Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
Company paid life insurance of 1x annual base pay ($50,000 minimum)
Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
Tuition reimbursement and student loan support
Dependent Scholarship Programs
Free confidential personal financial counselling service
On-site health centers and 24/7 fitness centers at certain company locations
A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
Health-care concierge service
Volunteer service opportunities
Extensive training opportunities
Company vehicle for eligible employees
Mobile phone allowance for eligible employees
Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
Paid Parental Leave + temporary reduced work schedule opportunity
Funeral Leave
Short-Term Disability Leave
Long-Term Disability Leave
Jury Duty Leave
Military Leave
Released Time for Children’s Education
Community Outreach Leave
Other paid leave benefits, as required by state or local law
Online learning platforms and personalized growth programs