Lead Manager Consumer Planning & Analytics

British American Tobacco•Winston-Salem, NC

About The Position

Reynolds American is hiring a Lead Manager Consumer Planning & Analytics in Winston-Salem, North Carolina. The role translates large-scale consumer, loyalty, retail, and pricing data into actionable insights that improve commercial decision-making, pricing performance, promotional efficiency, and go-to-market execution. It combines analytical capability, business acumen, and storytelling to support pricing analytics, measurement, automation, and cross-functional planning across brands and channels. The Lead Manager develops and applies research, statistical, machine learning, and A/B testing methodologies; synthesizes complex data into insights, narratives, dashboards, and visualizations; and supports scalable analytics pipelines in Databricks. The role works with IDT, Finance, Brand, Sales, Marketing, and other teams to ground analysis in business context and support planning, resource allocation, pricing, discounting, and go-to-market decisions. Reynolds American emphasizes collaboration, innovation, flexibility, internal advancement, and ongoing professional development.

Requirements

Bachelor’s degree preferred in business analytics, market research, statistics, economics, mathematics, computer science, business, or a related quantitative field.
2–4+ years of experience in marketing analytics, pricing analytics, data science, business intelligence, commercial analytics, or a related field.
Strong technical skills in SQL, Python, Databricks or similar cloud data platforms, statistics, data transformation, automation, and analytical modeling.
Experience developing Power BI or Tableau dashboards, including data modeling and visualization.
Practical knowledge of A/B testing, ROI and impact analysis, machine learning concepts, commercial tools, retail sales data, and performance measurement.
Ability to interpret business trends, identify commercial opportunities, solve ambiguous problems, and communicate technical findings to non-technical stakeholders.

Nice To Haves

Experience in CPG, rewards, or loyalty programs.
Familiarity with DAX.

Responsibilities

Develop and apply research, statistical, machine learning, and A/B testing methodologies to evaluate pricing, promotional, loyalty, and direct marketing performance.
Synthesize complex datasets into actionable insights, clear narratives, dashboards, and visualizations that influence commercial strategy and decision-making.
Support scalable analytics pipelines in Databricks, including data ingestion, transformation, feature engineering, model integration, and automation of manual Excel-based workflows.
Partner with IDT, Finance, Brand, Sales, Marketing, and other cross-functional teams to ensure analytical outputs are grounded in business context and drive measurable results.
Deliver timely performance analysis to support quarterly planning, resource allocation, pricing decisions, discounting strategy, and go-to-market execution.
Promote collaboration, innovation, flexibility, and positive influence across the decision-making process.

Benefits

401(k) plan with pre- and post-tax savings opportunities; company match of eligible contributions up to six percent and an additional company contribution of three percent.
Medical, dental, vision, and prescription drug benefits.
Health Savings Account start-up contribution for employees enrolled in the high deductible health plan.
Health Care and Dependent Care flexible spending accounts.
Employee assistance program with eight free counseling sessions per issue each calendar year for employees and dependents.
Company-paid life insurance and accidental death or dismemberment insurance.
Voluntary insurance options, including employee and dependent life, AD&D, critical illness, accident coverage, disability buy-up, and auto and home insurance.
Tuition reimbursement and student loan support.
Dependent scholarship programs.
Confidential personal financial counseling.
On-site health centers and 24/7 fitness centers at certain company locations.
Charitable giving matching grants program.
Health-care concierge service.
Volunteer service opportunities.
Extensive training opportunities, online learning platforms, and personalized growth programs.
Company vehicle for eligible employees.
Mobile phone allowance for eligible employees.
Paid sick and personal time, vacation, company holidays, and annual personal holidays.
Paid parental leave and temporary reduced work schedule opportunity.
Funeral leave, short-term disability leave, long-term disability leave, jury duty leave, military leave, released time for children’s education, community outreach leave, and other paid leave as required by state or local law.