Senior Manager Consumer Planning & Analytics

British American Tobacco•Winston-Salem, NC

2d•Hybrid

About The Position

Reynolds American is seeking a Senior Manager Consumer Planning & Analytics in Winston-Salem, North Carolina. The role translates large-scale consumer, loyalty, retail, and pricing data into actionable insights to improve commercial decision-making, pricing performance, promotional efficiency, and go-to-market execution. It combines analytical capability, business acumen, and storytelling to support advanced pricing analytics, measurement, automation, and cross-functional planning across brands and channels. The Senior Manager develops analytics and data science solutions, turns complex data into business recommendations, and designs and deploys approaches to optimize pricing and promotional effectiveness. The position partners with technology and business teams to operationalize analytics, communicate findings through narratives and visualizations, and guide analysts or data scientists. The job posting is tagged #LI-Hybrid.

Requirements

Bachelor’s degree required in a relevant discipline.
At least 5 years of experience in marketing analytics, data science, machine learning, pricing analytics, or a related quantitative field.
Strong proficiency in Python, SQL, Databricks, statistical modeling, machine learning methods, and advanced analytics techniques.
Practical experience with A/B testing, ROI analysis, regression, decision trees, gradient boosting, promotional effectiveness measurement, and model validation.
Experience using large commercial, retail, consumer, loyalty, or D2C data sets to identify trends, opportunities, and actionable recommendations.
Ability to explain technical outputs in plain language through business stories, executive-ready presentations, and data visualizations.
Strong stakeholder management, communication, and influencing skills, with ability to partner across commercial, analytics, finance, brand, and technology teams.

Nice To Haves

Master’s degree in Business Analytics, Statistics, Computer Science, Market Research, Business, or a related quantitative discipline.
CPG or commercial strategy experience.
Experience guiding, coaching, or developing analysts or data scientists.
Experience with Power BI or Tableau.

Responsibilities

Lead development of advanced analytics and data science solutions connecting commercial strategy, pricing, consumer insights, and promotional investment decisions.
Synthesize large and complex D2C, loyalty, retail sales, and commercial performance data into actionable business recommendations.
Design, validate, and deploy machine learning, statistical, and test-and-learn methodologies to optimize pricing and promotional effectiveness across brands and channels.
Apply A/B testing, ROI analysis, regression, decision trees, gradient boosting, and related analytical methods to address ambiguous business questions.
Partner with IDT and technology teams to make analytical models scalable, maintainable, production-ready, and integrated into existing data infrastructure.
Translate technical outputs into business narratives, dashboards, and data visualizations to support stakeholder alignment and senior leadership decision-making.
Partner with Brand, Trade Marketing, Finance, Consumer Insights, Analytics, and commercial teams to incorporate business context into analytical solutions.
Coach, guide, and develop analysts or data scientists and help foster a collaborative, insight-led culture focused on measurable business impact.

Benefits

401(k) plan with company matching and an additional company contribution.
Medical, dental, vision, and prescription drug coverage.
Health Savings Account start-up contribution for eligible employees.
Health Care and Dependent Care flexible spending accounts.
Employee assistance program with counseling sessions.
Company-paid life insurance and accidental death or dismemberment insurance.
Voluntary insurance options, including employee and dependent life, AD&D, critical illness, accident, disability buy-up, and auto and home insurance.
Tuition reimbursement and student loan support.
Dependent scholarship programs.
Confidential personal financial counseling.
On-site health centers and 24/7 fitness centers at certain company locations.
Charitable giving matching grants program.
Health-care concierge service.
Volunteer service opportunities.
Extensive training opportunities and access to online learning platforms and personalized growth programs.
Company vehicle and mobile phone allowance for eligible employees.
Paid sick and personal time, vacation, company holidays, and personal holidays.
Paid parental leave and temporary reduced work schedule opportunity.
Funeral, short-term disability, long-term disability, jury duty, military, released time for children’s education, community outreach, and other legally required paid leave.