Lead Manager, Campaign Management

AT&T•El Segundo, CA

2d•$128,400 - $215,800•Onsite

About The Position

This role is responsible for managing complex marketing campaigns from pre-planning through launch and optimization. The Lead Manager will ensure clear communication at all levels, document campaign progress and decisions, and facilitate working checkpoints with leadership. They will also contribute to marketing planning, ensure alignment with foundational strategies, monitor campaign launches and performance, and lead reviews for optimization. Additionally, the role involves driving AT&T's marketing processes, enabling collaboration, supporting stakeholders, mitigating risks, and codifying campaign management processes.

Requirements

Background in holistic marketing across multiple brands at large companies
Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting
Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing
Able to work autonomously and to take initiative, managing multiple large-scale projects at a time
Executive presence to inspire confidence with internal and external constituents
Collaborative and willing to roll up your sleeves with the team and get close to the details
React quickly with strategic thinking and proactive solutioning in a fast-paced environment
Strong communicator; verbal and written
Highly organized and accountable
Operational by nature, but through a strategic lens
Patient and persistent
Working knowledge of Adobe Workfront or similar workflow management tool
Expert in Microsoft Office
Typically requires 6+ years of experience in similar area of responsibility

Nice To Haves

B2B, Local and Direct Marketing experience a plus
MBA or Master’s degree
Experience with Bynder or other Digital Asset Management tools
Creative or Media Agency experience

Responsibilities

Manage the intricacies of complex marketing campaigns from genesis/ pre-planning through launch and optimization.
Pay keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.
Document progress, alerts & variances, and timelines of respective campaigns to ensure marketing records remain up to date with the latest strategies, decisions and outcomes.
Effectively plan and facilitate working checkpoints with all levels of leadership. Synthesize the decisions and care for their follow-through.
Utilize working knowledge of Adobe Workfront or similar workflow management tool.
Cross-analyze and meaningfully contribute to multiple layers of marketing planning, from strategic annual plans to channel and messaging-specific plans.
Ensure marketing approaches and executions tightly tie to foundational plans and strategies. Escalate and course-correct when they don’t.
Monitor campaign launches and performance. Lead reviews and retrospectives that suggest optimizations and future improvements.
Drive rigor around AT&T’s way of Marketing for planned and in-year programs and consistently seek ways to create efficiencies.
Enable collaboration across MGO and partner organizations to ensure successful execution of the strategic vision.
Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, capturing all key information so improved process can be replicated.
Responsibly teamwork on codifying campaign management and overall marketing processes.

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone