Campaign Lead

Harvey•San Francisco, CA

1d•$164,000 - $246,000

About The Position

Harvey is seeking an Integrated Campaigns Lead to build and lead the function responsible for developing and executing global integrated campaign strategies. This role involves defining priority audiences, sharpening positioning, and designing coordinated programs to build awareness, deepen engagement, and drive growth. The ideal candidate will establish the campaign operating model, prove what works, and build the team and capabilities to scale it globally. This is a strategic player-coach role with significant influence across the company, requiring close collaboration with marketing, product, and GTM leadership, as well as hands-on involvement in messaging, data analysis, and campaign improvement.

Requirements

8+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs within enterprise software or high-growth SaaS.
A record of building and scaling teams, programs, or operating models.
Experience building and leading exceptional teams, including hiring, developing, and retaining high-performing marketers.
Strong commercial instincts, with experience owning multi-million-dollar investments and understanding the connection between marketing decisions and ROI.
Exceptional positioning and messaging judgment, with the ability to translate audience research into differentiated points of view.
Exceptional cross-functional influence, with experience orchestrating various marketing channels as a unified system.
Hands-on fluency with AI in marketing workflows, with informed opinions on its application and limitations.
A player-coach operating style, comfortable with both strategic setting and hands-on execution.
Comfort with ambition and ambiguity, able to create clarity and move quickly without lowering standards.

Responsibilities

Set Harvey's global integrated campaign strategy, defining audiences, segments, narratives, and campaign architecture to drive awareness, engagement, pipeline, and revenue.
Develop differentiated positioning and messaging rooted in research, customer insight, competitive intelligence, and use cases, building credible narratives for sophisticated audiences.
Translate company priorities into market-facing programs by partnering with Product, Sales, and business leaders.
Orchestrate the full marketing system, integrating digital, social, communications, analyst relations, alliances, events, and field marketing into cohesive global campaigns.
Build the measurement system, defining KPIs, dashboards, attribution signals, and operating cadence to connect campaign investment to business outcomes.
Design the campaigns function's operating model, hire exceptional marketers, and develop them into strategic owners.
Establish the standard for campaign thinking at Harvey, focusing on insight quality, message sharpness, execution craft, and measurement rigor.
Build an AI-native campaign engine, applying AI across research, creative development, experimentation, personalization, localization, and performance analysis.