Campaign Lead

Harvey•New York, NY

1d•$164,000 - $246,000

About The Position

Harvey is seeking an Integrated Campaigns Lead to build and lead the function responsible for developing and executing global integrated campaign strategies. This role involves defining priority audiences, sharpening positioning, and designing coordinated programs to build awareness, deepen engagement, and drive growth. The ideal candidate will establish the campaign operating model, prove its effectiveness, and build the team and capabilities for global scaling. This is a strategic player-coach role with significant influence across marketing, product, and go-to-market teams, requiring hands-on involvement in messaging, data analysis, and campaign improvement.

Requirements

8+ years of B2B marketing experience, including significant ownership of integrated campaigns, demand generation, or go-to-market programs within enterprise software or high-growth SaaS.
A record of building and scaling teams, programs, or operating models.
Experience building and leading exceptional teams, including hiring, developing, and retaining high-performing marketers.
Strong commercial instincts, with experience owning multi-million-dollar investments and understanding ROI.
Exceptional positioning and messaging judgment, with the ability to translate research and insight into differentiated points of view.
Exceptional cross-functional influence, with experience orchestrating various marketing channels as a unified system.
Hands-on fluency with AI in marketing workflows, with informed opinions on its application and limitations.
A player-coach operating style, comfortable with both strategy setting and hands-on execution.
Comfort with ambition and ambiguity, able to create clarity and build systems in a fast-growing environment.

Responsibilities

Set Harvey's global integrated campaign strategy, defining audiences, segments, narratives, and campaign architecture to drive awareness, engagement, pipeline, and revenue.
Develop differentiated positioning and messaging rooted in research, customer insight, competitive intelligence, and use cases, building credible claims on evidence.
Translate company priorities into market-facing programs by partnering with Product, Sales, and business leaders.
Orchestrate the full marketing system, integrating digital, social, communications, analyst relations, alliances, events, and field marketing into cohesive global campaigns.
Build the measurement system, defining KPIs, dashboards, attribution signals, and operating cadence to connect campaign investment to business outcomes.
Design the campaigns function's operating model, hire exceptional marketers, and develop them into strategic owners.
Raise the creative and strategic bar for campaign thinking at Harvey, from insight and messaging to execution and measurement.
Build an AI-native campaign engine, applying AI across research, creative development, experimentation, personalization, localization, and performance analysis.