Campaign & Messaging Lead- Orthopedics

Johnson & Johnson • West Chester, IN

6d • Onsite

About The Position

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. This role will report into the Joint Reconstruction Marketing Services Team. The Campaign and Messaging Lead is responsible for developing and executing integrated marketing campaigns and messaging strategies that support the Joint Reconstruction business. Working closely with Platform Marketing, Medical Affairs, Commercial Excellence, Communications, and agency partners, this role translates business priorities, product strategies, and customer insights into compelling marketing programs and content. This role serves as a key contributor to campaign planning, message development, and content execution across joint reconstruction. The position plays an important role in connecting strategy to execution through development of campaign materials, content plans, and messaging frameworks.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or related field.
• 6-8+ years of experience in marketing, marketing communications, campaign management, content development, or related commercial functions.
• Experience supporting marketing campaigns within healthcare, medical device, pharmaceutical, or other regulated industries preferred.
• Strong project management and organizational skills.
• Excellent written, verbal, and presentation communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Demonstrated ability to work effectively across cross-functional teams.
• Experience supporting orthopedic or Joint Reconstruction portfolios.
• Experience developing marketing content and campaign materials.
• Knowledge of healthcare marketing compliance and promotional review processes.
• Experience working with creative partners.

Responsibilities

• Support the creation and execution of integrated marketing campaigns aligned with business priorities and commercial objectives.
• Develop campaign plans, messaging, and content roadmaps for key initiatives.
• Coordinate campaign timelines and deliverables across cross-functional teams, create copy to support campaign content.
• Assist with launch planning and implementation of customer-facing marketing programs.
• Ensure campaigns are delivered on time, within scope, and aligned with established objectives.
• Develop customer-focused messaging, campaign content, and marketing materials that align with product positioning and value propositions.
• Translate marketing strategies into clear, compelling content for healthcare professionals, customers, and field teams.
• Partner with platform marketing teams to ensure messaging consistency across campaigns and channels.
• Support development of campaign narratives, promotional assets, presentations, and content.
• Maintain consistency in brand voice, messaging standards, and content quality.
• Collaborate with Platform Marketing, Medical Affairs, Regulatory, Legal, Communications, and Sales partners throughout campaign development.
• Partner with Copy Approval and Marketing Operations teams to support compliant content development and approval processes.
• Work with Communications, Social & Digital, and Content Activation teams to align content plans across channels.
• Assist in adapting campaign content for conferences, events, digital platforms, websites, and internal communications.
• Help ensure marketing materials are organized, maintained, and accessible for business partners.
• Track campaign performance metrics and support reporting efforts.
• Analyze engagement and content performance data.
• Identify opportunities to optimize campaigns and improve effectiveness.
• Share insights and recommendations with marketing stakeholders.

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level