Lead Manager, Campaign Management
About The Position
This role is within AT&T's Marketing & Growth Organization (MGO), which is responsible for driving sustainable growth by understanding customers, captivating them with compelling products and services, and building a beloved brand. The MGO is committed to building next-generation marketing capabilities. In this highly visible role, you will support the Marketing organization and drive campaign processes and governance, enabling AT&T’s way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks, and solves challenging problems. You will drive clarity, cohesion, and consistency by developing new systems, processes, and thinking to effectively enable the marketing machine. You will be responsible for the cross-functional management of critical go-to-market campaigns, driving strategic alignment and efficiency across AT&T’s portfolio and for all relevant stakeholders across Product and Brand Marketing and respective partners. The ideal candidate is a Marketing expert with experience in driving change in a large organization, grounded in marketing strategy, end-to-end campaign management, and process optimization. This role is a steward of accountability and an influencer of AT&T’s value and impact to consumers, instrumental to continued success.
Requirements
- Background in holistic marketing across multiple brands at large companies; B2B, Local and Direct Marketing experience a plus, but not a requirement
- Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting
- Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing
- Able to work autonomously and to take initiative, managing multiple large-scale projects at a time
- Executive presence to inspire confidence with internal and external constituents
- Collaborative and willing to roll up your sleeves with the team and get close to the details
- React quickly with strategic thinking and proactive solutioning in a fast-paced environment
- Strong communicator; verbal and written
- Highly organized and accountable
- Operational by nature, but through a strategic lens
- Patient and persistent
- Working knowledge of Adobe Workfront or similar workflow management tool
- Expert in Microsoft Office
- Typically requires a Bachelor's degree.
- Typically requires 6+ years of experience in similar area of responsibility
Nice To Haves
- Preferred MBA or Master’s degree
- Experience with Bynder or other Digital Asset Management tools
- Creative or Media Agency experience
Responsibilities
- Manage the intricacies of complex marketing campaigns from genesis/pre-planning through launch and optimization.
- Pay keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.
- Document progress, alerts & variances, and timelines of respective campaigns to ensure marketing records remain up to date with the latest strategies, decisions and outcomes.
- Effectively plan and facilitate working checkpoints with all levels of leadership.
- Synthesize the decisions and care for their follow-through.
- Utilize working knowledge of Adobe Workfront or similar workflow management tool.
- Cross-analyze and meaningfully contribute to multiple layers of marketing planning, from strategic annual plans to channel and messaging-specific plans.
- Ensure marketing approaches and executions tightly tie to foundational plans and strategies.
- Escalate and course-correct when they don’t.
- Monitor campaign launches and performance.
- Lead reviews and retrospectives that suggest optimizations and future improvements.
- Drive rigor around AT&T’s way of Marketing for planned and in-year programs and consistently seek ways to create efficiencies.
- Enable collaboration across MGO and partner organizations to ensure successful execution of the strategic vision.
- Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, capturing all key information so improved process can be replicated.
- Responsibly teamwork on codifying campaign management and overall marketing processes.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Manager
