Lead Generation Specialist (Per-MQL Contract)
About The Position
The Wilkinson Firm is seeking a Lead Generation Specialist to identify and deliver marketing-qualified leads (MQLs) who are on a buying journey and ready for a sales conversation. This is a performance-based role with a compensation structure that offers significant upside as MQLs convert into revenue. The ideal candidate will have experience with B2B lead generation tools and a strong understanding of Ideal Customer Profile (ICP) discipline, focusing on quality over quantity. The role involves sourcing MQLs across specific industries, providing detailed MQL packages, and coordinating with sales teams to track conversion rates.
Requirements
- 2-5 years B2B lead generation experience
- Comfortable with Apollo, ZoomInfo, LinkedIn Sales Navigator, Lusha, or equivalent tools
- Strong ICP discipline
- Engagement-signal sourcing fluency (LinkedIn activity, content downloads, webinar attendance)
Nice To Haves
- Vertical depth in BH, hospitality, government services, or professional services
Responsibilities
- Source MQLs against TWF's ICP across HR Advisory (BH, FQHC, IDD, hospital), PHES (hotels, venues, catering, convention), and GovCon (federal, state procurement)
- Deliver MQL package including name, title, company, contact info, and engagement signal
- Coordinate with TWF AE/SDR teams on lead hand-off
- Track conversion rate from MQL to meeting to opportunity to closed deals
Benefits
- Per-Marketing-Qualified-Lead fee + pipeline share
- Mission-aligned starter rate
- Real upside as your MQL pipeline converts
- Retainer option ($1,500-3,000/mo) for committed weekly volume
- Senior advisor track conversation opens
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What This Job Offers
Career Level
Entry Level
Education Level
No Education Listed
